Precor Inc. Blog » Fitness News http://www.precor.com/blog Sharing our passion for health & well-being Wed, 13 Mar 2013 22:52:10 +0000 en-US hourly 1 http://wordpress.org/?v=3.5.1 Trends Driving the Low Cost Gym Segment http://www.precor.com/blog/trends-driving-the-low-cost-gym-segment/ http://www.precor.com/blog/trends-driving-the-low-cost-gym-segment/#comments Wed, 06 Mar 2013 23:39:22 +0000 Troy Ohanley http://www.precor.com/blog/?p=307 The low cost gym segment isn’t a new one – it’s been around for decades.  Nevertheless, it’s important to understand the appeal it has to consumers. There are at least six underlying factors that have driven the growth of this segment. Simplicity Affordability Changing consumer Consumer sentiment toward legacy clubs Sporadic attendance to legacy clubs Digital infrastructure Let’s look at the changing consumer for a moment.  They are becoming less obsessed with buying brands merely as a means to demonstrate social status.  Many now prefer to discuss their bargains found in the local low-cost store, broadcasting it on Twitter and [...]

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]]> http://www.precor.com/blog/trends-driving-the-low-cost-gym-segment/feed/ 0 Welcome, World! http://www.precor.com/blog/welcome-world-2/ http://www.precor.com/blog/welcome-world-2/#comments Mon, 28 Jan 2013 20:06:06 +0000 Troy Ohanley http://www.precor.com/blog/?p=198 Precor has a new voice and we’re here to share it with you!  Welcome to the new Precor blog! We launch this new platform with excitement about the opportunity to give you insight into our products and services and the fitness industry in general – along some thought-provoking stories written to give you a peek into the Precor culture that is so passionate about health and fitness. But what would this space be worth without hearing from you? We look forward to the Precor blog becoming the platform in which we share stories and dialog on topics that will inform [...]

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