Operators: Increasing Engagement with Female Exercisers Within Your Facility

Operators: Increasing Engagement with Female Exercisers Within Your Facility
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Female exercisers make up a vital part of your fitness facility’s membership base. So why are women more likely to cancel their gym memberships?

In our white paper, available for you to download below, we take a look at research from IHRSA and a 2013 Precor study. We investigate what features attract women exercisers to your facility, reasons why female exercisers may end their memberships, and what you – the fitness facility operator – can do to increase female member retention.

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