7 Benefits of Creating a Connected Fitness Facility

For Gym Operators

7 Benefits of Creating a Connected Fitness Facility

Technology can be an elusive and confusing term, yet it plays a huge role in everyone’s lives.

Technology can be integrated into fitness facilities and their systems to create a more intelligent interface, a more streamlined customer experience for members, and a new level of convenience for members and management.

The following is a summarization of an education session from the 2015 IHRSA Convention, produced with full permission from IHRSA. The full-length video is available for purchase at ihrsastore.com.

About the Speaker

James Oonk is the National Sales Manager at Ojgmar S.A., a company that specializes in intelligent locking systems.

Connected facility

Technology in Fitness Facilities

Fitness clubs can use technology to reduce expended effort, make jobs easier, and provide greater insight and intelligence regarding their operations. Partnerships with vendors can be helpful when trying to integrate technology in your club. Sharing a mutual interest with technology vendors creates a win-win outcome for all parties.

The Benefits of Technology Integration

Technology can serve many purposes in a fitness setting and make operations easier. For example, it can:

  • Address issues with current functional systems
  • Reduce expenditure
  • Create a more seamless customer experience
  • Track data better and provide information on how your facility is used
  • Solve issues related to safety and security
  • Manage tiered memberships so there aren’t problems with people using the full service but only paying for part of it
  • Provide better solutions for staff to manage traffic

Creating a Connected Facility

When it comes to technology, it’s better to work with specialists or companies who are experts in their respective areas. Try to work with the systems you already have in place.

A connected facility is a facility that includes key fobs, wireless media, wellness keys or apps that allow members or trainers to set up workout programs and record member progress. These apps can then sync with a kiosk or cloud and update the member’s fitness plan to give trainers information. These apps or keys can be used for security purposes and can contain member credentials for ease of access.

Technology integration can also include secure lockers, controlled access to your facility via keyless entry, e-purchases with cashless systems, and management software to give you visibility at every level of your club.

These technological systems cut costs from a staffing standpoint, as some high-traffic aspects of your club will be automated.

The Current Market and Partnering with Vendors

Select the best and most convenient technology supplier to create your own system, meet your current needs, and allow flexibility for growth. In technology, you have freedom of choice – you do not have to depend on just one technology and systems vendor to provide the technology for your facility.

The failure of one system element can bring down the entire system. This is a huge problem for fitness businesses. The benefit of choosing different vendors and different technology systems is that you can easily replace parts of the system without interrupting it entirely. Wireless media can be easier to implement because different systems often share a common platform. Device manufacturers have begun to create devices that speak the same language.

When implemented properly, technology systems can be a huge boon to your business, saving you money, effort, and time while providing a better experience for your members.

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