The Fitness Show & FILEX 2017: Precor Reveals What’s HOT in Fitness and demonstrates its versatile fitness offering

The Fitness Show & FILEX 2017: Precor Reveals What’s HOT in Fitness and demonstrates its versatile fitness offering

Woodinville, WA - April 2017 Precor will be showcasing new lines and highlighting the versatility of its product range at The Fitness Show & FILEX 2017 at the newly opened ICC Convention & Exhibition Centre at Darling Harbour, Sydney.  The line-up features the new Experience Series 700 Line, P62 touch screen console, Experience Series EFX® with Converging CrossRamp®, Preva MyUI and Discovery Series Benches and Racks.

“Versatility provides operators with the ability to build a fitness business that meets exercisers’ unique needs,” said Adam Hubbard, Director of Product Management at Precor. “The new and extended lines from Precor continue to provide high quality, reliable equipment that gives operators, both large and small, a broad choice to grow their business and keep members engaged.” 

Master Coaches will be on hand at the Precor stand #R11 at The Fitness Show to advise and demonstrate the Precor product portfolio. Showcasing a collection of cardio, networked fitness, strength and functional training products that help operators and exercisers discover the flexibility of the brand, the lineup features new products, as well as industry favourites:

  • Experience Series 700 Line - The range has been designed with the quality and durability operators expect from Precor to suit a variety of business models, providing broader choice options for both large and boutique fitness facilities, while still enabling members to exercise on a high quality product.  Treadmills have a Patented Ground Effects® running system, the EFX® is the reference design for elliptical crosstrainers going back to 1995 – an iconic product both operators and members love and the AMT® offers a dynamic adaptive stride length with fixed stride height.  Both the treadmills and EFX® feature an Active Status Light that alerts staff to when the machine needs attention, making it easier to maintain, decreasing product downtime.
  • P62 touch screen console - Available on the Experience Series® 800 and 700 cardiovascular lines, the new P62 console features an industrial grade, high definition screen.   The 13”screen has touch screen controls permanently embedded in its surface enabling an optimum 10.5” media viewing experience to be maintained throughout the workout.  When networked, the P62 receives free automatic software updates and refreshed content.   An integrated asset management feature is included to enable facilities to easily access diagnostics and usage information.  As well as being a touch screen, the unit also features large motion controls, allowing exercisers to easily change the resistance and motion of a workout.
  • Experience Series EFX® with Converging CrossRamp® - The Patented Converging CrossRamp® is designed to simulate the normal converging path of motion as a person walks and runs, making exercise feel more natural, reducing knee flexion.  The adjustable CrossRamp® technology provides ramp inclines from 10 to 35 degrees to target different muscle groups for more workout variety.  Other premium features include a more personalised workout with the touch screen console, a modernised design and a sleeker frame.  The machine is also easier to clean and maintain as it has a covered ramp, rear cover and pivot joints. It’s faster to service due to many tool-less detachable panels, and the Active Status Light alerts staff when it needs attention. The EFX® is available in both fixed arm and moving arm models.
  • Preva MyUI - Featured on the P82, P62 and backward compatible on existing P80 consoles, Preva MyUI is an enhanced user interface system, which turns Precor’s networked cardio screens into an interactive communications platform.  Operators can now differentiate how they connect with exercisers by customising screen content and personalising branded messages, knowing they have the member’s undivided attention during their workout. They can focus the experience they deliver by easily customising the walk-up screen, generating awareness of new classes, additional products and services, allowing them to build a community, retain members and boost secondary revenue.   Through Preva MyUI, members have the ability to click through to their club’s web page to access class schedules and offers. 
  • Discovery Series Benches and Racks - Providing a broad range of exercises for both seasoned lifters and those new to strength, additions to the Precor Discovery Series™ Benches and Rack Strength range include a Power Rack, Half Rack and Multi-Adjustable Bench.  In addition, a complete range of Olympic benches, multiple use benches, functional benches and storage options round out the line. The power rack enables the use of bands, chains, Torso Trainers, Battle Ropes, Suspension Training and more, alongside traditional Power Rack exercises, while the Half Rack offers a more space-efficient footprint, ideal for facilities with limited space. The multi-adjustable bench provides multiple angles for a variety of lifting exercises.
  • Precor Education and Coaching Center - Precor education enables facilities to ensure members get the most out of their workouts and equipment.Queenax functional training is now supported with in-depth coaching with a certified Precor Master Coach so that facilities can bring the unit alive by offering versatile training selections.  Unique Queenax™ training tools and third party products provide a variety of classes, including 4D PRO® Reaction Trainer, AntiGravity® Fitness, Stoops® and Revvll® Pro Rope Trainer for Small Group Exercise, circuit and PT training, along with an endless array of exercises. 

Being aware of emerging trends and with a reputation for leading the way in innovation, Brian Kane, Strategist and Corporate Development Manager, for Precor comments on what the future holds: “The emergence of the active wellness consumer is the main driver of change in the fitness industry.  Unlike the legacy consumer, fitness and wellness is a core part of their lifestyle.  This has resulted in far greater spend on fitness and wellness, increasingly from a greater number of facilities and service providers.  So while low-cost clubs have drawn in new participants from outside the industry, they have also enabled mid-market members to trade down to a low-cost club, while also shifting spend to specialty fitness boutiques which attract millennials who have the mindset and willingness to pay for a personalised unique experience. This trend is similar to many other consumer verticals, where being “caught in the middle” requires either incredible execution or a shift in business model.

“Precor is committed to helping operators of all health club business models. With an expanded Experience Series™ Cardio product line up including the new 700 Line and the choice of size of a networked console such as the P62, we can support a greater range of usage and personalisation requirements.  Additionally, with the continued growth of Queenax™ functional fitness and Spinning® indoor cycling, we are committed to helping operators bring boutique experiences to their clubs. Consumers want both self-service experiences and high-touch personalised fitness.  We are dedicated to helping them achieve both.”

ENDS

 

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About Precor

Precor, headquartered in Woodinville, WA, designs and manufactures premium end-to-end commercial and at-home fitness solutions. Precor delivers the personalized products, service experiences and resources operators need to grow their businesses, and the tools exercisers need to reach their fitness and lifestyle goals. Since 1980, Precor has been a pioneer in creating innovative fitness solutions for customers, including the EFX® Elliptical, Adaptive Motion Trainer® AMT® and Preva® Networked Fitness.  In 2015 Precor added Queenax™ functional training to its product portfolio and announced its partnership with Spinning®, the world leader in indoor cycling.  Six new Spinner® bikes were launched in 2016.   Precor is part of Amer Sports Corporation, one of the world’s largest sports equipment companies, with internationally recognized sister brands that include Wilson, Atomic, Suunto, Salomon, Arc’teryx and Mavic.