Fitness Incentive first opened in 1984 with a focus on treating their members “like family” and promoting a fun, exciting atmosphere. With one location in Babylon, NY, Fitness Incentive is committed to continually improving and re-vamping its fitness equipment and group classes.
Creating a first-class and personal member experience is top priority, enhanced by offering more than 180 group exercise classes per week. Additional member perks include a café offering healthy snacks and drinks, a salon and spa, and a fashion boutique. Fitness Incentive also offers nutritional consultations in and outside of the gym to further promote healthy living.
Fitness Incentive is surrounded by several other fitness clubs and the competition to attract and maintain members is intense. Owners Connie and Ken Brown faced these challenges:
- Finding fitness equipment that is “cutting edge” and entices exercisers to join Fitness Incentive over the competition
- Providing new and intriguing group exercise classes that retain members and increase secondary revenue
- Ensuring the equipment installed is customizable to their fun, dynamic atmosphere
To address these challenges, Precor installed the Queenax Bridge X2 1000 in a room dedicated solely to utilizing the functional equipment to increase the breadth of group classes provided and personal training solutions. It was customized specifically to meet Fitness Incentives needs for space, allowing multiple exercisers to use it simultaneously without needing extra floor space. Ken Brown said, “We chose Precor for a few reasons. One was their support. The whole team at Precor is always on top of any problem that arises. The second and biggest factor behind our choice of Queenax was its customizability. It was built precisely to our room size and needs.”
Fitness Incentive is also outfitted with the Experience Series 880 Line with Preva networked fitness plus Discovery Series Strength. With a goal of providing a state of the art experience for members, Preva fits perfectly into the club’s strategy. It allows Fitness Incentive to help members connect to their fitness journey with a personalized fitness experience, Workout Library, Featured Workouts, and Video on Demand.
Queenax has been transformational for Fitness Incentive and its leaders have seen it as “revolutionary” in helping them optimize their business. In addition to allowing them to make the best possible use of their space, Queenax has been a major factor in Fitness Incentive reaching its highest member Net Promoter scores ever at 85%.
Precor Master Trainer, Luis Cornier, held a fun-filled day long training for the Fitness Incentive staff. This created buzz among the trainers which in turn spread to the entire gym community. It provided a good foundation for the team to understand how to use the Queenax System and its limitless exercise opportunities.
Queenax makes a positive impression on prospective new members and creates positive buzz with the current members. Fitness Incentive has also added new Queenax classes such as Bridge Basics, an introductory class for members who want to use the Queenax System. The team plans to launch a more advanced SuperFunctional class in March. Currently the Queenax System is being used for small group training, TRX training, personal training, one-on-one training, and by individuals. Ken Brown said, “Trainers have taken advantage of the Queenax, and have used a lot of imagination to develop new circuit training routines for their small group clients.”