What Does the Future of Fitness Look Like?
What Does the Future of Fitness Look Like?
With the help of technology, the fitness industry is absolutely booming. And the thing is – it’s not slowing down anytime soon. Gyms, fitness services, and nutrition manufacturers are all catering to this evolution in interesting and exciting new ways. But to make sure the trends don’t run away from you, here is what you can expect the future of fitness to look like.
The Future of Nutrition
When it comes to fitness, sports nutrition has seen continued mainstream growth over the last ten or so years. What used to be a niche sector catering mostly for elite athletes and bodybuilders is now popular among everyday fitness enthusiasts. With access to more information than ever before, people have become more discerning about how they’re fueling their bodies.
So what does the future hold? Protein has always been central to fitness nutrition. But as the appeal of nutrition continues to grow, so too will the value of superior proteins – whey in particular. As well as being acknowledged as one of the best quality sources of protein, whey actually tastes better than most of the other protein sources available. It’s rich in essential amino acids, stimulates muscle growth and regeneration, and enhances the rate of recovery after a good workout. Plus, it’s also versatile in terms of the products it can be used in, which makes it a dream protein for mainstream manufacturers.
As the fitness nutrition category evolves, whey hydrolysates will become increasingly popular. Essentially, these high quality, ‘pre-digested’ proteins help your muscles quickly recover following exercise. The rise of CrossFit® has also contributed to this protein’s popularity. CrossFit requires frequent and intense exercise, which means there’s only a small window of recovery between sessions. Whey hydrolysates cut recovery from days to hours, and thanks to advances in processing technology, can take the form of drinks, gels, shakes, and more.
The Future of Exercise
The gym market is growing at an exponential rate. To combat this, fitness providers are tapping into new ways to give consumers the services they need – mostly centered on fitness technology solutions.
With the rise of 24/7 gyms, technology has already found a way to make exercise and fitness more accessible. New apps are created all the time, which makes finding a new gym or booking your next class really easy. Plus, online training programs are continuing to give consumers the option to exercise remotely, yet achieve all the same benefits.
The idea of the ‘gym’ is changing too. In the future, it won’t just be a place to run on a treadmill or lift a few weights. It will be a place where your exercise routines are assessed, treated, and restored with the help of on-site exercise physiologists, physiotherapists, occupational therapists, and dieticians.
Virtual technology and headsets are also becoming more popular. Virtual cycling games are being used competitively in gyms, while headsets like Oculus Rift allow wearers to enter different realities while working out. There are even companies such as Icaros GmbH using virtual reality to motivate people to exercise, having built a system that blends exercise with video games.
The Future of Wearable Technology
The rise of exercise gadgetry has been swift. With wearables such as FitBit and Apple® Watch, we can now track our pulse, step count, vertical gain, burned calories, sleep, weight, and more. The data we get from these devices can be compared to previous workouts, shared with friends and family, and even suggest areas of improvement. So what’s next?
‘Smart clothing’ is the next big thing. Companies like AiQ Clothing, Hexoskin, and OMsignal are already making movements with biometric garments that measure your body’s vitals. As the fitness industry evolves, wearable clothing will become more mainstream, energy-efficient, and personalized. The bottom line is, computing is becoming smaller and more powerful, which means wearable technology is only going to get more comfortable.
While the wearable technology trend is certainly on the up, battery technology is still a problem. From 3D printed zinc to stainless steel batteries, there are certainly options to tackling this. But the most interesting technology might be the use of WiFi. Using a home WiFi or Bluetooth antenna to charge your smartphone or wearable fitness device would make tracking your fitness truly mobile. The good news is, the University of Washington has already proven it works.
Stay Ahead of the Game
Across the globe, the fitness industry is constantly evolving. People are caring more about what goes into their body, finding new ways to exercise and motivate themselves, and utilizing the power of wearable technology to get fit. It doesn’t matter if you’re an elite athlete, fitness enthusiast, or someone completely new to the idea of exercise – the future of fitness certainly looks bright.