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Delivering style, durability and ease-of-use for increased customer retention

Quality Choice Hotels

Background
The Choice Hotels Group, has more than 20 hotels across Ireland alone, including Clarion Hotels, Quality Hotels and Comfort Inns. This well-established group recognized the importance of adding extra value to its existing health clubs that consequently would enhance the hotels' attraction to guests and increase the satisfaction and retention of members of the health clubs from the local communities.

Choice Hotel Logo

What we did
We were chosen as the preferred supplier for our unique ability to provide user friendly and top-of-the-range equipment at a value for money price and guaranteed on schedule delivery. Our renowned record in servicing that keeps downtime to an absolute minimum was another important consideration.

The first of the seven refurbishments started with the Clarion Hotel in Cork. The hotel's health club, called Sanovitae, had a complete equipment replacement for over 25 cardiovascular pieces and 10 strength stations that was augmented by our state of the art audiovisual system, Cardio Theater®.

What they said
Choice's health clubs' manager said: "We wanted style and we wanted durability, but particularly for our hotel guests, who might use fitness equipment only occasionally, we wanted machines that were simple to operate and really smooth to use. We couldn't have bettered what Precor had to offer."