Trends Driving the Low Cost Gym Segment

Trends Driving the Low Cost Gym Segment
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The low cost gym segment isn’t a new one – it’s been around for decades.  Nevertheless, it’s important to understand the appeal it has to consumers.

There are at least six underlying factors that have driven the growth of this segment.

  • Simplicity
  • Affordability
  • Changing consumer
  • Consumer sentiment toward legacy clubs
  • Sporadic attendance to legacy clubs
  • Digital infrastructure

Let’s look at the changing consumer for a moment.  They are becoming less obsessed with buying brands merely as a means to demonstrate social status.  Many now prefer to discuss their bargains found in the local low-cost store, broadcasting it on Twitter and Facebook.  It’s a badge of honor to pay less; it demonstrates wisdom.

However, consumers won’t broadcast their bargains if they don’t think they received value in return.  An inferior product does not lead to long-term success – a lesson learned by gyms in all segments.  Not surprisingly, the low cost gym segment knows that high-quality fitness equipment is central to that success.

They’re motto could be:  “Do less, but do it well.”

To learn more about how low cost gyms are appealing to consumers attitudes, click here to read a recent report on this growing segment.

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Precor is a global leader in providing fitness equipment, designed and built for effective workouts that feel smooth and natural. Our equipment is chosen by health clubs, hotels, spas, and individuals all over the world.

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