The latest trends in hospitality demand a focus on fitness, and the number of fitness-minded guests is probably larger than you think.
In a 2012 TripAdvisor survey, 53 percent of travelers said they always or often exercise while on the road. According to a 2012 Marriott survey, 51 percent of business travelers said they pack their gym clothes.
But what about the other 50 percent? It turns out they may be influenced by the age of your gym equipment. Precor conducted an audit of TripAdvisor reviews and found a surprising relationship between age-related fitness amenity comments and property ratings. With this in mind, Precor created this easy-to-read infographic addressing the fitness-minded traveler and the impact of fitness on RevPAR, occupancy and pricing power.