If you operate a health club, you owe it to yourself to read the latest Precor white paper on increasing engagement with female exercisers in your facility.
This report combines research from IHRSA and a 2013 Precor study that looked at fitness and strength training awareness, attitudes and usage. Learn why women cancel their health club memberships and what you can do to retain female members while improving their club experience.
The health club market has shown surprising resilience in difficult economic times. Health club membership grew in 2010 and 2011. In 2011, it reached an all-time high of 51.4 million members.
Despite this – and despite being half of the market for club membership – female members have a higher tendency to cancel their memberships than men. Starting in 2009, club memberships among women have been steadily declining. This Precor Research Report will help explain why that’s happening, and what facility managers can do to better retain female club members.