As a property owner in the hospitality industry, you already know how valuable guest reviews are to your business. But what effect does your property’s fitness room have on your customer’s reviews and ratings?
The latest Precor white paper tells you how having an up-to-date fitness center can help increase RevPAR, and how travelers’ online reviews can bring more appeal to your business, building strong customer loyalty.
Here’s a preview from the white paper. To read more, download your copy today.
The reach of Trip Advisor and sites like Yelp® or Foursquare® guarantee that every aspect of your property is subject to scrutiny. Companies investing in top quality fitness equipment already know its potential to influence the guest experience. They also know that keeping it current is critical to fulfilling guest expectations.
Precor conducted an audit of 200 reviews posted on Trip Advisor in 2012. The audit compared ratings associated with the terms “old gym equipment” and “new gym equipment.” On average, property reviews with new gym terms rated one star higher on a five star scale.
Visit the Precor website to find more articles about fitness in the hospitality industry.