- UK and Ireland
Published October 24, 2013, Athletic Business conducted an in-depth interview with Pete Borchert, Precor Director of Strength Product Development. The article focuses on research Precor has conducted that gives insight into gym members’ attitudes toward traditional selectorized strength training. Contrary to the popular idea that functional training is growing at the expense of selectorized strength training, Precor has discovered that gym members have a high level of awareness, comfortableness, and loyalty to this type of strength training. The research is supported by club owners quoted who have seen the same behaviors in their facilities.