Precor Media Contact:Lindsay Stril
Voxus PR for Precor
Suunto Media Contact:Tarquin Cooper
+43 6226 8848-25
Precor and Suunto Help Fitness Enthusiasts Track their Workouts from Treadmill to Trail
Data integration helps operators engage their members at the gym and beyond
Woodinville, WA, Vantaa, Finland and Los Angeles, CA — IHRSA 2015 (Booth #1744) — March 12, 2015 —Amer Sports fitness brands Precor® and Suunto today announced the integration of Preva® and Movescount, Suunto’s online sports community, allowing users to access and record indoor cardio equipment-based workouts, as well as outdoor exercise in Preva after performing a one-time account sync, making it easier for exercisers to track progress towards fitness goals.
“We know that people don’t train exclusively in the gym or outdoors, they do both”, said Kalle Laine, Suunto Digital Services Manager. “Knowing this, we wanted to give fitness enthusiasts a way to track their indoor and outdoor training effectively and help them follow their progress. By connecting Movescount and Preva, exercisers can work towards their fitness goals regardless of where they train.”
The linkage between Preva and Movescount creates a progressive platform to help users track towards their fitness goals and become more engaged exercisers. At the gym, Preva automatically captures workouts on any networked Precor 880 line piece of cardio equipment and the Preva Mobile App can record strength and functional training. For workouts done outside of the gym, exercisers can sync to Preva via either Movescount.com or the Suunto Movescount Mobile App. For workout detail, users can use a Suunto sports watch to track their outdoor sport activities and obtain detailed workout information including heart rate, speed, elevation and recovery rate.
“The ability to track exercise data is a win-win for exercisers and operators," said Jeff Bartee, Precor Principle Product Manager for Networked Fitness. "Exercisers gain motivation and frequency of activity when they can monitor their progress towards a goal. From an operator’s perspective, the more motivated and engaged an exerciser is, the more likely they’ll continue to visit a facility on a regular basis.”
The integration is based on automatic data transfer between Movescount and Preva and will be available during the first half of 2015.
Precor designs and builds premium fitness equipment for effective workouts that feel smooth and natural. With a passionate focus on ergonomic motion, proven science and superior engineering, the company continually advances the home and commercial fitness industry with breakthrough new product categories, including EFX® Elliptical, Adaptive Motion Trainer® “AMT®” and Preva® Networked Fitness. Precor is a subsidiary of Amer Sports Corporation, the world’s largest sports equipment company, with internationally recognized brands Wilson, Atomic, Suunto, Salomon, Arc’Teryx and Mavic.
Suunto was born in 1936 when Finnish orienteer and engineer Tuomas Vohlonen invented the mass production method for the liquid-filled compass. Since then, Suunto has been at the forefront of design and innovation for sports watches, dive computers and sports instruments used by adventurers all over the globe. From the highest mountains to the deepest oceans, Suunto physically and mentally equips outdoor adventurers to conquer new territory.
Suunto's headquarters and manufacturing plant is in Vantaa, Finland. Employing more than 400 people worldwide, Suunto products are sold in over 100 countries. The company is a subsidiary of Amer Sports Corporation along with its affiliate brands Salomon, Arc'teryx, Atomic, Wilson, Precor, Mavic and Nikita.
Precor Media Contact:
Voxus PR for Precor
Suunto Media Contact:
Tel: +43 6226 8848-25, cell: +43 664 5449241