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Lindsay Stril

Voxus PR for Precor
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Precor Checks Into Preferred Hotel Group Alliance Partner Program as Exclusive Provider of Fitness Equipment

Partnership helps luxury properties around the world create well-appointed fitness centers

Woodinville, WA — Jan. 22, 2013 Precor®, a leading commercial and home fitness equipment manufacturer, today announced that it has joined the Preferred Hotel Group™ Alliance Partner Program. Effective immediately, Precor will be promoted exclusively as the recommended and approved vendor of exercise equipment and networked fitness software for the company’s global member portfolio of more than 650 hotels and resorts in 85 countries, which includes renowned properties such as Mii amo in Sedona, Arizona; Andara in Phuket, Thailand; and The Lanesborough in London, UK.
 
“By aligning with Precor, we are making it easier for properties to find their best match in fitness equipment,” said Thom Nulty, Senior Vice President of Business Relations for Preferred Hotel Group. “Not only does our partnership give Precor equipment and software a stamp of approval, but also helps to drive a higher level of fitness center quality across all of our properties. It’s like sharing a best-kept secret.”
 
Precor is known for driving the branded fitness concept into the hospitality market, elevating fitness experiences for travelers around the world. This innovative thinking together with the company’s premium quality of fitness products, has made Precor a preferred choice among today’s most exclusive travel destinations. 
 
“Preferred Hotel Group properties go to great lengths to ensure the perfect stay for guests,” said David Diehl, Global Hospitality Sales Manager at Precor. “We are happy to help these hotels and resorts create a fitness center that reflects this high standard, yet complements a property’s unique profile. We look forward to a long and mutually beneficial partnership.”
 
Precor equipment delivers the quality, reliability, and diversity luxury hotels and resort properties need to accommodate the needs of their high-end guests. Precor offers the finest high-end cardio and strength-building equipment, and the market’s most deployed networked fitness software, Preva®. Personal entertainment systems, featuring touch screen consoles and iPod/iPhone compatibility, ensure guests enjoy their workout. Moreover, each piece of equipment is easy to operate which is important in an unsupervised facility.
 
Learn more about Precor fitness equipment here: http://www.precor.com/en-us/commercial/hospitality-and-spa.
 
About Preferred Hotel Group
Preferred Hotel Group represents more than 650 of the finest hotels, resorts, and serviced residences in the world. Preferred Hotel Group’s brands include Preferred Hotels® & Resorts, Summit Hotels & Resorts™, Sterling Hotels™, Summit Serviced Residences™, Sterling Design, and Preferred Boutique™. Travelers gain valuable benefits through branded programs iPrefer™, Preferred Family, Preferred Pride, Preferred Golf™, and Preferred Residences™. For more information, visit www.PreferredHotelGroup.com and follow the brand on Facebook and Twitter.
 
About Precor
Precor designs and builds premium fitness equipment for effective workouts that feel smooth and natural. With a passionate focus on ergonomic motion, proven science and superior engineering, the company continually advances the home and commercial fitness industry with breakthrough new product categories, including, EFX® Elliptical, Adaptive Motion Trainer® “AMT®” and Preva® Networked Fitness. Precor is a subsidiary of Amer Sports Corporation, the world’s largest sports equipment company, with internationally recognized brands Wilson, Atomic, Suunto, Salomon, Arc’Teryx and Mavic