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Precor Targets Commercial Market Growth in Tennessee, Expands Partnership with Direct Fitness Solutions

Woodinville, WA and Mundelein, IL – February 10, 2014  –  Precor®, a leading home and commercial fitness equipment manufacturer, today announced it is expanding its partnership with longtime distributor Direct Fitness Solutions (DFS) to pursue commercial market growth opportunities in the State of Tennessee. Direct Fitness Solutions already provides Precor commercial exercise equipment and networked fitness solution, Preva®, to several metropolitan areas in Illinois, Indiana, Kentucky, Michigan and Wisconsin.
 
“At DFS, service is our strength. By paying attention to the important details, we have delivered outstanding service to our customers making us the largest distributor and service provider for commercial fitness equipment in the Midwest. We are delighted to expand this attentive service into Tennessee,” said Tim Green, DFS’ President. “Our approach is to offer value to our customers, not just fitness equipment. Listening first and then delivering, we guarantee that the finest fitness experience is surpassed only by the best customer support in the fitness industry. We look forward to providing this personalized level of service to customers across Tennessee.”
 
Headquartered in Mundelein, IL, DFS has been providing products and services to health clubs, universities, hotels and resorts, multi-family housing communities and other facilities for over 16 years. During this time, DFS has earned a reputation for consulting with its commercial customers to assess their needs starting with a complete design and project management to inspirational use of space and custom design tailored to their individual requirements.
 
Precor equipment delivers the quality, reliability, and diversity fitness facilities need to attract and retain exercisers. The company offers the finest high-end cardio and strength-building equipment, and the market’s most deployed networked fitness software, Preva®. Personal entertainment systems, featuring touch screen consoles and iPod®/iPhone® compatibility, help exercisers enjoy their workouts and better meet their fitness goals.
 
For more information and any questions about the products and services that Direct Fitness Solutions provides, contact them at 847-680-9300 or email them at hollys@DirectFitnessSolutions.com.
 
About Direct Fitness Solutions
Founded in 1998, DFS has more than 90 employees serving the fitness equipment and service needs for commercial health clubs, corporate centers, schools and universities, parks and recreation, multi-family, hospitality professional sports team facilities. They are the exclusive distribution and service group for Precor commercial cardiovascular, strength and entertainment solutions in Illinois, Indiana, Kentucky, Michigan, Northern Ohio and Wisconsin. With its wide array of products and services, DFS is one of the largest distributors of fitness solutions in the Midwest, serving many of the Fortune 500 companies such as GE, Chrysler, Cummins, Yum Brands, top universities, and hospitality brands including Hilton, Four Seasons, and Marriott.
 
 
About Precor
Precor designs and builds premium fitness equipment for effective workouts that feel smooth and natural. With a passionate focus on ergonomic motion, proven science and superior engineering, the company continually advances the home and commercial fitness industry with breakthrough new product categories, including, EFX® Elliptical, Adaptive Motion Trainer® “AMT®” and Preva® Networked Fitness. Precor is a subsidiary of Amer Sports Corporation, the world’s largest sports equipment company, with internationally recognized brands Wilson, Atomic, Suunto, Salomon, Arc’Teryx and Mavic.