Located about 20 miles northeast of Seattle, WA, the Gold’s Gym Woodinville is one of five facilities within its franchise. With three floors of cardio and strength equipment, and a variety of amenities, this facility boasts a unique member experience. Built on the foundation of consistently reliable and exceptional service, Gold’s Gym Woodinville strives to provide the best experience to motivate their members.
As a Precor customer since 2005, the club decided to remodel and upgrade all their equipment in 2010. They, again, turned to Precor and the Experience Series 880 cardio equipment.
Gold’s Gym Woodinville is a well-established gym with a solid member base, but they still faced several challenges when it came to member experience and member retention, including:
- Providing members with a unique member experience, versus just another work out
- Investing in state-of-the-art equipment that adds value to their members, and helps the business achieve its goals.
- Motivating members to achieve their goals by providing top-notch customer service and member support.
Along with the new equipment Gold’s Gym decided to invest in Preva, the Precor networked fitness solution. Preva allows the members to have a consistent experience no matter which Precor cardio machine they chose. Preva doesn’t only benefit the members; the club staff can also monitor their equipment to find ways to increase their revenue.
Since implementing Preva and installing the new Precor equipment, Gold’s Gym Woodinville has seen an increase in member retention and has noticed their members are becoming more engaged as well.
The team uses the Preva software to provide customized messages to their members, which has helped with member retention, engagement, and overall member satisfaction. Preva benefits the club by providing tools and resources for the club owner to monitor the equipment and customize messages to service our members and increase revenue.