Technology has changed the face of the world as we know it. It has touched every aspect of our personal, social, and work lives and continues to completely transform — and create — entire industries. The health and fitness industry has felt the impact too, and it’s clear that there’s no going back.
Social media, networked fitness, wearable gadgets, “smart gyms,” and online video streaming have helped form the fitness arena into what it is today. If you don’t embrace today’s new technology, you’ll be fighting an uphill battle with your members and your competitors. Expanding your services to include the latest technology and becoming involved online, whether through social media or online streaming, is imperative to growing your fitness business.
While introducing technology into your club may seem overwhelming, industry experts have laid the groundwork. Here are some ways to begin to grasp how technology can change your business and bring in more revenue.