Total Woman Gym and Spa is an up and coming fitness franchise dedicated to helping women achieve their health, fitness, and wellness goals. Total Woman’s San Jose location in California caters to a wide variety of women from students to working professionals to stay-at-home mothers to active aging women.
In addition to being a gym facility, they also operate a spa, offering spa services such as facials, massages, and waxing. These services set Total Woman Gym and Spa apart from its competition as a full-service health and wellness facility. They provide an additional revenue stream for the facility as well.
Catering to women only, the team had several concerns regarding their new equipment, but they also wanted to encourage their members to use the gym’s other facilities, including the spa. These were a couple of the challenges they faced:
- Providing their members with easy-to-use equipment that wasn’t intimidating like traditional fitness equipment.
- Finding ways to communicate the other services they offer in their facility, including personal training and spa services.
- Enabling the other services they offer to provide a sufficient revenue stream for the gym.
To address the desire to have non-intimidating equipment, the team installed the Precor Discovery Series Selectorized Line for their strength equipment and the Experience Series 880 Line of cardio equipment. The cardio machines were also installed with Preva, the Precor networked fitness solution.
Preva not only allowed members to customize their workouts, but it also provided an excellent medium for the gym staff to communicate with their members. Through the Preva Business Suite, club managers put together promotional messages that were delivered directly to the machines’ console screens. The club leveraged these promotional messages to promote their spa and beauty center.
Marketing their spa services through the P80 consoles allowed the team to grow their spa business and draw awareness to the other services Total Woman Gym and Spa offered. Through Preva Business Suite, the facility was able to ensure each member saw the promotional materials, including discounts and special offers.
With continued marketing efforts, and by utilizing the promotional tools that Preva Business Suite offered, the Total Woman Gym and Spa was able to increase the awareness of their secondary revenue streams as well as offer the women of San Jose with a health and fitness solution.