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For Gym Operators

  • E-Book: How to Build a Company Culture Focused on Outstanding Member-Centric Experiences
    Building a Company Culture Focused on Outstanding Member-Centric Experiences
    Retention is a topic of concern for any company, with business leaders continually asking the question, “How do I get my customers to come back?” In the ever-changing fitness industry, customer retention is a constant. Not only are gyms competing against geographic competitors, but also with the increase of streaming fitness and online technology, they’re competing with anyone who wants a foot in this dynamic market.

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  • 10 Ways to Promote a Do-More Attitude in Your Gym Staff
    10 Ways to Promote a Do-More Attitude in Your Gym Staff
    A large part of a member's impression of your club comes down to their interactions with your staff. As many consumers will pronounce, it doesn't matter how great the product – your facility – is if the customer service is dreadful. As the front line of your customer service, you need employees who care about providing an excellent experience for your members. Here are a few tactics that you can use as a club operator to inspire a positive and hard-working attitude in your staff.

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  • Top Tips for Operators from 9 Fitness Industry Experts
    Top Tips for Operators from 9 Fitness Industry Experts
    Nine health and wellness experts contributed their expertise to this guide, which covers everything from marketing and social media to programming and facilities cleanliness. Read on to find out their top tips on how to run a successful fitness club.

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Personal Training

  • IHRSA Session Summaries: Fitness and Personal Training
    IHRSA Session Summaries: Fitness and Personal Training
    While personal training is often a club's secondary source of revenue, it plays a vital role in the member experience. The challenge for clubs is to recruit excellent personal trainers and develop programming, like small group training, that takes advantage of their strengths.

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  • Meet the Precor Master Coaches: John Meeks
    Meet the Precor Master Coaches: John Meeks
    Hi everyone, I'm John. I am originally from the coast of North Carolina but have spent most of my adult life between Greensboro and Charlotte.

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  • 5 Job Settings for Personal Trainers
    5 Job Settings for Personal Trainers
    In today's world, your credentials as a personal trainer can give you job options that extend far beyond working in fitness centers, health clubs or your own private studio. Your expertise may gain you entrance into an array of settings, including leisure, recreation, business, retirement and the home. This broad scope of career possibilities makes it an exciting time to work in this field. Here are some areas where personal trainers regularly find employment.

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Commercial Fitness

  • Service With a Smile: Why Excellent Customer Service Is Important
    Service With a Smile: Why Excellent Customer Service Is Important
    Consumers are evolving. These days, consumers are internet and mobile savvy, expect things on-demand, and seek immediate gratification. As people who value unique experiences, they prefer to have choices and the ability to personalize their goods and services.

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  • Member Retention: A Multi-Country Study on Why Members Leave
    Member Retention: A Multi-Country Study on Why Members Leave
    Retention rates for health clubs are historically difficult to keep high, but there are steps you can take to improve rates at your club. For effective change, it is important to make decisions based on data. Here are the findings of a study exploring the effects of age and country on club retention, as well as suggested actions that you can take in your facility.

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  • IHRSA 2015 Session Summaries: Customer Service and Retention
    IHRSA Session Summaries: Customer Service and Retention
    The quality of your club's customer service is equally important to the member experience as the equipment and facility itself. Service can have an enormous impact on member retention and your business' success, and it depends heavily on how much passion and effort your team members put into their work.

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Fitness Tips

  • Trail Mix Trifecta: 3-Ingredient Recipes Under 100 Calories
    Trail Mix Trifecta: 3-Ingredient Recipes Under 100 Calories
    When making trail mix, you can’t go wrong with the classic equation of dried fruit + nut or seed + grain, but don’t be afraid to experiment with whatever combinations your heart desires. Just keep in mind the nutritional values, particularly the calorie, fat, protein, sugar and salt content, of the ingredients you choose so you can give your mix a healthy balance.

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  • 5 Ways to Get Your Money’s Worth at the Gym
    5 Ways to Get Your Money’s Worth at the Gym
    Health club memberships aren’t free, but the value you get out of yours largely depends on how you use it. From commercial-grade equipment to classes, smoothie bars and saunas, the amenities offered by a health club can greatly enhance your fitness routine.

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  • How to Get Ready to Run Your First Marathon
    How to Get Ready to Run Your First Marathon
    On race day morning, there’s nothing but 26.2 miles of road between you and the finish line. However, it takes many more miles of training, a hefty dose of mental fortitude, and a firm commitment to your goals just to get to the starting point. Think you can go the distance? Good. We think you can too. Deciding to run a marathon can feel overwhelming, but here are six pieces of practical advice to help you set out on the right track.

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Case Studies

  • Glen Cove YMCA
    The Glen Cove YMCA increased their revenue with new Precor equipment, training provided by a Precor Master Coach, and updated designated training space.

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  • Newtown Athletic Club
    Newtown Athletic Club added value to club memberships by increasing the breadth of group exercise programs with a Queenax Functional Training installation.

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  • Fitness Incentive
    Queenax makes a positive impression on prospective new members and creates a buzz with the current members.

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