Fall into Fitness Sale

Fall into Fitness Sale

Take advantage of outstanding values on selected Precor Treadmills, Elliptical Fitness Crosstrainers and Strength equipment now through September 8th.

Contattateci

Media Contact:

Lindsay Stril
VOXUS PR for Precor
lstril@voxuspr.com
+1 253-444-5443

Paul Byrne Announces Retirement as Precor President; Rob Barker Named as Successor

Fitness industry leader Paul Byrne will retire September 1 after 28 years with Precor

Woodinville, WA – May 13, 2013 – President Paul Byrne announced today that after 28 years with Precor, including 13 as President, he will begin his retirement on September 1.  Precor Vice President – EMEA & APAC, Rob Barker, will assume the presidency in the culmination of a long-developing succession plan. 
 
When announcing his retirement Byrne shared:
 
“Over the past 35 years, I have been fortunate to have been part of an industry that has contributed to the well being of so many people, and to have spent 28 of those years at Precor has been beyond fortunate.  It has been an immeasurable gift.  I will retire with great pride in what we have accomplished and with eager anticipation of what lies ahead.”
 
Byrne, one of the most recognized and respected executives in the fitness industry, began his career as the co-founder of Concept 90, a chain of stores that helped introduce the concept of specialty fitness retail in the United States.  In 1985, Precor founder David Smith invited Byrne to join the then fledgling company as Vice President of Sales and Marketing.  In 2000, Byrne took the helm as president.  Over the course of 28 years Byrne has been a consistent visionary, guiding the transformation of Precor, the fitness industry and the way millions of people exercise.  Under his leadership, Precor:
 
  • Grew from a $20 million manufacturer of home rowing machines in the United States to a $350 million supplier of home and commercial fitness experiences globally
  • Developed a corporate culture admired for openness and loyalty which is regularly recognized in media surveys of “Best Places to Work”
  • Introduced the Elliptical Fitness Cross-Trainer (EFX®) , establishing what is now the second largest category of cardio equipment found in homes and gyms
  • Introduced the Adaptive Motion Trainer (AMT®), the most personalized piece of cardio training equipment available
  • Established the standard in the newly developing category of networked fitness with Preva®, which now operates in more than 1,000 commercial installations across 37 countries
 
Upon Byrne’s recommendation, Rob Barker was unanimously approved as the new President by the Amer Sports Board of Directors and Heikki Takala, President & CEO of Amer Sports.  The promotion of Barker continues the legacy of internal leadership development at Precor.  The expectation of a smooth transition and continued success of Precor was emphasized by Byrne:
 
“Rob has been part of the Precor family since 1995, and I consider him a great colleague and a great friend.  He has done an extraordinary job leading our international business and helping to shape our overall strategy as part of the global senior management team. I am confident in the future of the Precor business and the Precor culture with Rob as our new President.”
 
Barker joined Precor in 1995 as the U.K. Sales and Marketing Manager and has developed his experience through several positions.  For the last five years Barker served as Vice President – EMEA & APAC and as a member of the global Precor senior management team where he has helped shape the company’s growth strategy.  During his five year tenure at the helm of EMEA & APAC, the Precor business has grown dramatically.  From 2008 through 2012, sales increased 133 percent and now represent 45 percent of all Precor revenue.  Barker will begin his transition now, enjoying several months of overlap with Byrne.  He and his family will relocate to the United States this summer.  In response to the announcement Barker remarked:
 
“I am honoured and excited to be asked by Paul Byrne and Heikki Takala to become the Precor President upon Paul’s retirement.  I congratulate Paul on his strong career and admire his extraordinary efforts in shaping Precor into the world-leading company that it is today. It has been my good fortune to work closely with Paul for many years and to see first-hand how Precor has, under his stewardship, innovated entirely new categories of fitness equipment and services like the EFX, AMT and Preva. It will be a pleasure to work with our employees worldwide to continue the Precor legacy of innovation.”
 
Precor operates as the fitness segment of Amer Sports, where the traditional Precor expertise in exercise is complemented by the other brands’ deep understanding of sports and advanced sports equipment.  Heikki Takala, President and CEO of Amer Sports, added:
 
“I would like to thank Paul for his great contribution to the company as President of Precor.  Paul leaves a huge legacy, with very strong business momentum coupled with a tremendous strategic business transformation from ‘traditional’ fitness company into a ‘networked’ business behind the successful introduction of Preva.  As to Rob Barker’s appointment, I’m really glad that we have been able to internally grow a professional like Rob to assume Paul’s role. Rob’s many years of experience with Precor has given him the skills to succeed in the new position.”
 
About Precor 
Precor designs and builds premium fitness equipment for effective workouts that feel smooth and natural. With a passionate focus on ergonomic motion, insight driven innovation and superior engineering, the company continually advances the home and commercial fitness industry with breakthrough new product categories, including, EFX® Elliptical, Adaptive Motion Trainer® “AMT®” and Preva® Networked Fitness. Precor is a subsidiary of Amer Sports Corporation, the world’s largest sports equipment company, with internationally recognized brands Wilson, Atomic, Suunto, Salomon, Arc’Teryx and Mavic.
PRECOR Video

PRECOR Video

Precor präsentiert das einzigartige, modulare Studiosystem Queenax™. Überzeugen Sie sich selbst und schauen Sie sich unser exklusives Queenax Video an!

PRECOR Video

PRECOR Video

Precor präsentiert das einzigartige, modulare Studiosystem Queenax™. Überzeugen Sie sich selbst und schauen Sie sich unser exklusives Queenax Video an!

PRECOR Video

PRECOR Video

Precor präsentiert das einzigartige, modulare Studiosystem Queenax™. Überzeugen Sie sich selbst und schauen Sie sich unser exklusives Queenax Video an!

FIBO 2016 - PRECOR Highlights

FIBO 2016 - PRECOR Highlights

Precor präsentiert die neuesten Trends und Innovationen der Fitnessbranche auf der FIBO 2016.

FIBO 2016 - PRECOR Highlights

FIBO 2016 - PRECOR Highlights

Precor präsentiert die neuesten Trends und Innovationen der Fitnessbranche auf der FIBO 2016.

FIBO 2016 - PRECOR Highlights

FIBO 2016 - PRECOR Highlights

Precor präsentiert die neuesten Trends und Innovationen der Fitnessbranche auf der FIBO 2016.

Contattateci

Precor Media Contact:

Jaci Hendricks-Scott
Voxus PR for Precor
jhendricks-scott@voxuspr.com
(253)444-5955

IHRSA 2016: Precor Reveals “What’s Next” in Fitness

New Personalized Fitness Experiences From Precor Strengthen and Grow Operator Business

Woodinville, WA and Orlando, FL (March 21, 2016) Precor today announced a collection of cardio, networked fitness, strength, and functional training offerings that help operators and exercisers discover what’s next in fitness. The lineup features brand-new products, as well as enhanced designs of industry favorites, that give operators the ability to build a fitness business that meets exercisers’ unique needs.  

“Across the board, our new products will help gym owners raise the bar on in-gym experiences,” said Adam Hubbard, Director of Product Management at Precor. “From functional fitness and cardio products to software that gives operators in-depth business insights, we have everything operators need to grow business, retain members, and drive additional revenue.”

The comprehensive Precor lineup will be displayed in IHRSA’s largest-ever exhibitor space, a 110’ X 100’ booth (#2825).

Precor will unveil five major collections at IHRSA:

  • The P82 Console – The brand-new P82 console was redesigned to help operators save time and keep pace with the latest technology. The new console features Android-based technology, faster processing speeds, embedded Wi-Fi, Bluetooth, and NFC—all features that give operators the ability to deliver an unmatched in-gym experience that will keep members coming back for more. In addition, automatic console software updates are included for free as part of the standard software package, so that operators can spend less time with technology upgrades and more time running business.
  • Preva: Reimagined from the Ground Up – Preva®, the digital fitness solution that has over 45,000 pieces of networked fitness equipment, now features a modernized operating system with a new user interface and the ability for operators to create a personalized, branded in-gym experience. The new operating system, Preva 6.0, also features the ability to add digital services, customized content, and third-party training apps that will evolve with a gym owner’s business and enhance the fitness experience for members and personal trainers. Preva 6.0 runs on networked P82 consoles, as well as existing networked P80 consoles, giving operators the ability to create a consistent technology experience throughout a facility.
  • A Brand-New Spinning® Experience – Precor and Mad Dogg Athletics, Inc., the creators of Spinning®, have partnered to produce an all-new line of Spinner® indoor cycling bikes. The three new bikes, Spinner® Rally™, Spinner® Shift™ and Spinner® Ride™, combine Spinning’s category-leading products and education with the superior craftsmanship, engineering and customer service that has made Precor an industry leader for more than three decades. Together, Precor and Mad Dogg Athletics have enhanced the Spinning experience to add instant recognition to an operator’s indoor cycling offerings and give exercisers an engaging fitness experience.
  • Queenax™: The Future of Functional Fitness – Queenax was built on the foundation of delivering the future of functional training to exercisers. Now, as part of Precor, Queenax helps operators stay on-trend with the latest in functional fitness. Unlimited configurations, optionals, and add-ons give operators the ability to deliver a personalized training experience that meets any member’s needs.
  • Redesigned Discovery™ Series Benches and Racks – The debut of the Discovery™ Series Benches and Racks Line marks the end of a comprehensive design overhaul for Precor Strength products. The new versions of the Discovery Series Power Rack, Multi-Adjustable Bench, Olympic Flat Bench, and Squat Machine were designed with the operator and exerciser in mind. Enhanced functional capabilities, like band hooks and platforms for assisted pull-ups, make the strength floor accessible to exercisers of all abilities. These new products integrate seamlessly with the Precor Plate Loaded and Selectorized Lines, as well as Precor cardio products, giving operators the opportunity to create a cohesive in-gym experience from the cardio floor to the strength area.
  • EXOS Exercise Energy Systems Development – Precor partnered with EXOS, the leader in proactive health and performance solutions, to bring EXOS Energy Systems Development (ESD) Technology to Preva-enabled treadmills, ellipticals, and upright and recumbent indoor cycles. EXOS ESD Technology evaluates a client’s state of fitness and generates personalized interval programming that personal trainers can use to enhance their training sessions. EXOS ESD technology includes time-efficient cardio workouts and data tracking from a touch-screen interface available on networked Precor equipment.

“When operators want to know what’s next, they look to us,” said Rob Barker, President of Precor. “They know they can count on us to provide what they need to build a complete fitness business. Not only do we provide operators with best-in-class cardio, strength, and functional training equipment, but we also have the education programming and support tools that will help their businesses grow.”

Demos of all new Precor solutions will be available in IHRSA booth #2825 at the Orange County Convention Center, South Hall in Orlando, FL.

Precor, EXOS, and Intel® will discuss the impact of new technologies on the fitness market, and share how operators and trainers are using them to drive retention and better exerciser outcomes in the "Fitness and Technology: Trends, Data, and Using it to Your Advantage” session. This panel takes place at IHRSA on Tuesday, March 22nd, at 2:00 PM ET in room S331.

Media Contact:
​Jaci Hendricks-Scott, Voxus PR for Precor
​jhendricks-scott@voxuspr.com
253-444-5955

About Precor

Precor, headquartered in Woodinville, WA, designs and manufactures premium end-to-end commercial and at-home fitness solutions. Precor delivers the personalized products, service experiences and resources operators need to grow their businesses, and the tools exercisers need to reach their fitness and lifestyle goals. Since 1980, Precor has been a pioneer in creating innovative fitness solutions for customers, including the EFX® Elliptical, Adaptive Motion Trainer® AMT® and Preva® Networked Fitness. Precor is part of Amer Sports Corporation, one of the world’s largest sports equipment companies, with internationally recognized sister brands that include Wilson, Atomic, Suunto, Salomon, Arc’teryx and Mavic.

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