Fall into Fitness Sale

Fall into Fitness Sale

Take advantage of outstanding values on selected Precor Treadmills, Elliptical Fitness Crosstrainers and Strength equipment now through September 8th.

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Media Contact:

Lindsay Stril
VOXUS PR for Precor
lstril@voxuspr.com
+1 253-444-5443

Paul Byrne Announces Retirement as Precor President; Rob Barker Named as Successor

Fitness industry leader Paul Byrne will retire September 1 after 28 years with Precor

Woodinville, WA – May 13, 2013 – President Paul Byrne announced today that after 28 years with Precor, including 13 as President, he will begin his retirement on September 1.  Precor Vice President – EMEA & APAC, Rob Barker, will assume the presidency in the culmination of a long-developing succession plan. 
 
When announcing his retirement Byrne shared:
 
“Over the past 35 years, I have been fortunate to have been part of an industry that has contributed to the well being of so many people, and to have spent 28 of those years at Precor has been beyond fortunate.  It has been an immeasurable gift.  I will retire with great pride in what we have accomplished and with eager anticipation of what lies ahead.”
 
Byrne, one of the most recognized and respected executives in the fitness industry, began his career as the co-founder of Concept 90, a chain of stores that helped introduce the concept of specialty fitness retail in the United States.  In 1985, Precor founder David Smith invited Byrne to join the then fledgling company as Vice President of Sales and Marketing.  In 2000, Byrne took the helm as president.  Over the course of 28 years Byrne has been a consistent visionary, guiding the transformation of Precor, the fitness industry and the way millions of people exercise.  Under his leadership, Precor:
 

  • Grew from a $20 million manufacturer of home rowing machines in the United States to a $350 million supplier of home and commercial fitness experiences globally
  • Developed a corporate culture admired for openness and loyalty which is regularly recognized in media surveys of “Best Places to Work”
  • Introduced the Elliptical Fitness Cross-Trainer (EFX®) , establishing what is now the second largest category of cardio equipment found in homes and gyms
  • Introduced the Adaptive Motion Trainer (AMT®), the most personalized piece of cardio training equipment available
  • Established the standard in the newly developing category of networked fitness with Preva®, which now operates in more than 1,000 commercial installations across 37 countries

 
Upon Byrne’s recommendation, Rob Barker was unanimously approved as the new President by the Amer Sports Board of Directors and Heikki Takala, President & CEO of Amer Sports.  The promotion of Barker continues the legacy of internal leadership development at Precor.  The expectation of a smooth transition and continued success of Precor was emphasized by Byrne:
 
“Rob has been part of the Precor family since 1995, and I consider him a great colleague and a great friend.  He has done an extraordinary job leading our international business and helping to shape our overall strategy as part of the global senior management team. I am confident in the future of the Precor business and the Precor culture with Rob as our new President.”
 
Barker joined Precor in 1995 as the U.K. Sales and Marketing Manager and has developed his experience through several positions.  For the last five years Barker served as Vice President – EMEA & APAC and as a member of the global Precor senior management team where he has helped shape the company’s growth strategy.  During his five year tenure at the helm of EMEA & APAC, the Precor business has grown dramatically.  From 2008 through 2012, sales increased 133 percent and now represent 45 percent of all Precor revenue.  Barker will begin his transition now, enjoying several months of overlap with Byrne.  He and his family will relocate to the United States this summer.  In response to the announcement Barker remarked:
 
“I am honoured and excited to be asked by Paul Byrne and Heikki Takala to become the Precor President upon Paul’s retirement.  I congratulate Paul on his strong career and admire his extraordinary efforts in shaping Precor into the world-leading company that it is today. It has been my good fortune to work closely with Paul for many years and to see first-hand how Precor has, under his stewardship, innovated entirely new categories of fitness equipment and services like the EFX, AMT and Preva. It will be a pleasure to work with our employees worldwide to continue the Precor legacy of innovation.”
 
Precor operates as the fitness segment of Amer Sports, where the traditional Precor expertise in exercise is complemented by the other brands’ deep understanding of sports and advanced sports equipment.  Heikki Takala, President and CEO of Amer Sports, added:
 
“I would like to thank Paul for his great contribution to the company as President of Precor.  Paul leaves a huge legacy, with very strong business momentum coupled with a tremendous strategic business transformation from ‘traditional’ fitness company into a ‘networked’ business behind the successful introduction of Preva.  As to Rob Barker’s appointment, I’m really glad that we have been able to internally grow a professional like Rob to assume Paul’s role. Rob’s many years of experience with Precor has given him the skills to succeed in the new position.”
 
About Precor 
Precor designs and builds premium fitness equipment for effective workouts that feel smooth and natural. With a passionate focus on ergonomic motion, insight driven innovation and superior engineering, the company continually advances the home and commercial fitness industry with breakthrough new product categories, including, EFX® Elliptical, Adaptive Motion Trainer® “AMT®” and Preva® Networked Fitness. Precor is a subsidiary of Amer Sports Corporation, the world’s largest sports equipment company, with internationally recognized brands Wilson, Atomic, Suunto, Salomon, Arc’Teryx and Mavic.

Top fitness facilities around the world choose Preva as the winning solution for their facility. Each site implements Preva in their own way, and there are great outcomes to learn from, whether it is an increase in overall exercise satisfaction, increase in revenue, better retention rates, or more exerciser engagement. Read how others are having success with Preva... who knows, it might spark a few new ideas in your mind.

Arizona State University

Arizona State University

ASU has over 200 pieces of Precor networked cardio equipment, making it one of the largest networked installations in the world. Read how the leader in university health and wellness partnered with Precor to successfully implement Preva into wellness programmes and health initiatives like the Pac-12 Conference Fitness Challenge and Microsoft® Healthvault® accounts.

HealthGlo

HealthGlo

Find out how HealthGlo, a family owned and full-service gym, uses Preva to increase membership sales and renewals, as well as increase the popularity of cardio among members.

Fitness Incentive

Fitness Incentive

Fitness Incentive makes a point of differentiating itself from the competition in an area with a wide range of gym options. Read how the gym uses Preva to engage and attract exercisers, manage their cardio equipment and develop their marketing strategy.

Wellington College

Wellington College

Both a gym for the college and the local community, Wellington Health & Fitness Club serves over 2500 members. Learn how this facility, with Preva, increases engagement, communicates with exercisers, and reduces membership cancellations.

United States Air Force Base

US Air Force

Grand Forks Air Force Base in North Dakota set the standard for a state-of-the art fitness facility as the first military Preva networked location. Partnering with their IT team, base personnel successfully implemented Preva, using it to promote fitness for patrons and their families, and incorporating Preva into squadron challenges and tracking.

Magnuson Athletic Club

US Air Force

At the first launch of Preva, Magnuson recognised a need for equipment monitoring to better improve their business. Find out how Magnuson uses Preva to optimise and better allocate their cardio equipment.

To see how these facilities are using Preva, check out our case studies

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There are many ways to utilise Preva tools and features. To help save you some time with trial and error, we've pulled together some of the best tips and tricks to help you be successful.

Exerciser Activity Report Best Practices for Operators

Exerciser Activity Report
Analyse and Learn to Engage Exercisers

Available on the dashboard of Preva Business Suite, the Exerciser Activity Report is your key to understanding how your exercisers interact with Preva. From usage to fitness totals, you have the opportunity to learn more about your exercisers, and keep them engaged. The more engaged your exercisers, the more they come back.

Click to see more information on our Exerciser Activity Report Best Practices for Operators

Exerciser Activity Report Best Practices for Trainers

Exerciser Activity Report
Using Data to Understand, Motivate and Train

Preva is a great tool to help establish consistent training habits, provide well-rounded programming, and create a community for your clients. Preva Accounts give clients the ability to track workouts and reporting features give you the opportunity to monitor their progress.

To see more information on this topic, click here

Preva Accounts Best Practices

Preva Best Practices
Keeping Members Engaged and Coming Back with Personalised and Goal-Focused Experiences

Preva Personalised Accounts provides your exercisers with a personalised workout that engages, motivates them to stick with their workout programme and keep visiting your facility. With a Preva account, your exercisers set up their own fitness profile on networked P80 consoles, set and track weekly workout goals, receive fun achievement badges, and save their favourite workouts for replay later. With the Preva Mobile Application, Preva Accounts extends your members' experience beyond your facility so that your members can track fitness activities while on the go.

To see more information on this topic, click here

Workout Messages Best Practices

Workout Messages Best Practices
Engaging Exercisers with Powerful Messaging Tools

In-workout messages allow you, as an operator, to communicate your message directly to your exercisers, right on the P80 console. Designed to help you deliver the right message to the right person at the right time, in-workout messages can be tailored to reach your exercisers at peak times within your facility.

To see more information on this topic, click here

Facility Feeds Best Practices

RSS Feeds Best Practices
Engaging with Exercisers through Powerful Messaging Tools

Facility Feeds reside on the Preva Net panel of a networked P80 console and appear under "Club Feeds". Much like web RSS feeds, this feature allows your members to view a collection of customised articles in one location. Create and deliver high-impact information direct to the P80 console that is easy for in-motion exercisers to consume and enhances their membership experience. What better way to capture busy, plugged-in exercisers than while they are focused and using your equipment.

To see more information on this topic, click here

Preva Business Suite Best Practices

Best Practices for Preva Business Suite
Managing your Business with Powerful Equipment Optimisation Tools

With your networked Precor equipment, you now have access to Preva Business Suite, a central web portal where you can observe and manage all Experience™ Series networked equipment, as well as communicate directly with your exercisers. Through Preva Business Suite, Precor technicians can also help diagnose problems, keep track of software versions, and make sure your networked equipment is always current. Having networked Precor equipment and Preva Business Suite allows Precor to push remote software updates to each unit, eliminating the need for paid installers to come out and update your equipment, decreasing costs and downtime.

To see more information on this topic, click here

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המדריך השלם לחדר כושר מקצועי

המדריך השלם לחדר כושר מקצועי

במחקר שנערך על ידי IHRSA נמצא  כי ככל שחדר הכושר ממוקם קרוב למתאמניו כך מרבים להשתמש בו. נכון, קרבה למקום המגורים הינו שיקול חשוב, אך בחירה נכונה במכשירי כושר מקצועיים תהפוך את חדר הכושר שלך למקום האימון המועדף אליו רוצים לחזור פעם אחר פעם.

טכנולוגית Preva פיתוח חדשני לחדר הכושר

טכנולוגית Preva פיתוח חדשני לחדר הכושר

בעזרת טכנולוגיית Preva תוכל להעניק
למתאמניך חווית אימון ייחודית המאפשרת בניית תוכנית אימון אישית המותאמת לצרכיהם. מהיום, תוכל להעביר הודעות אישיות למתאמנים, החל ממבצעים ועד להטבות, הסרטון הבא ממחיש את יתרונות הטכנולוגיה ב-2 דקות בלבד.

לחץ כאן לצפייה בסרטון

סדרת מכשירי האימון ™Experienceהאירובי

סדרת מכשירי האימון Experience™האירובי

סדרת מכשירי האימון האירובי
מעניקה לך פתרון מלא למגוון
רחב של מתאמנים, החל ממתחילים
ועד לשיקום קשישים

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