Why do you ask extra questions on the warranty registration

When you register your warranty, Precor also asks you extra questions such as your age, sex, fitness goals, why you purchased, etc. These are optional questions that we ask to find out a little more about who, as a group, is purchasing our equipment. We then use that general information when we develop new equipment to make sure we design products that interest the types of people who purchase our equipment. We do not share this information, and only use it internally.