Woodinville, WA and Ithaca, NY – January 24, 2014  –  Precor®, a leading home and commercial fitness equipment manufacturer, today announced it is expanding its partnership with longtime distributor Advantage Sport & Fitness (www.advantagefitness.com) to pursue commercial market growth opportunities in Alabama, Georgia and North Florida. Advantage already provides Precor commercial exercise equipment and networked fitness software to New York, Pennsylvania, North Carolina, South Carolina and Southern Virginia.
 
“We are thrilled to be bringing Precor commercial products to these states” said John Murray, Advantage President. “We look forward to providing the outstanding level of service, seasoned expertise and premium Precor equipment these fitness facilities need to better differentiate and gain competitive advantage in the marketplace.”
 
Based in Ithaca, NY, Advantage has more than twenty-six years of experience providing products and services to health clubs, universities, hotels and resorts, multi-family housing communities and other facilities. During this time, Advantage has earned a reputation for consulting with its commercial customers to assess their needs from all facets and angles, including: usage patterns, safety, security, demographics, available finance options, and even competitive analysis.
 
Precor equipment delivers the quality, reliability, and diversity fitness facilities need to attract and retain members. The company offers the finest high-end cardio and strength-building equipment, and the market’s most deployed networked fitness software, Preva®. Personal entertainment systems, featuring touch screen consoles and iPod/iPhone compatibility, help exercisers enjoy their workouts and better meet their fitness goals.
 
For more information and any questions about the products and services that Advantage provides, contact them at 1-800-308-4382 or email them at sales@advantagefitness.com  
 
 
About Advantage Sport & Fitness, Inc:
Advantage Sport and Fitness (ASF) has been a premier provider of commercial fitness products since 1987.  They are the exclusive product distribution group for Precor commercial cardiovascular, strength and entertainment products in New York, Pennsylvania, North Carolina, South Carolina, Southern Virginia, Alabama, Georgia, and North Florida.  Started in the basement of company President John W. Murray, Advantage has a rich history of cultivating trusting, long-term relationships with both customers and leading manufacturers in the industry. 
 
About Precor
Precor designs and builds premium fitness equipment for effective workouts that feel smooth and natural. With a passionate focus on ergonomic motion, proven science and superior engineering, the company continually advances the home and commercial fitness industry with breakthrough new product categories, including, EFX® Elliptical, Adaptive Motion Trainer® “AMT®” and Preva® Networked Fitness. Precor is a subsidiary of Amer Sports Corporation, the world’s largest sports equipment company, with internationally recognized brands Wilson, Atomic, Suunto, Salomon, Arc’Teryx and Mavic.

Woodinville, WA and Mundelein, IL – February 10, 2014  –  Precor®, a leading home and commercial fitness equipment manufacturer, today announced it is expanding its partnership with longtime distributor Direct Fitness Solutions (DFS) to pursue commercial market growth opportunities in the State of Tennessee. Direct Fitness Solutions already provides Precor commercial exercise equipment and networked fitness solution, Preva®, to several metropolitan areas in Illinois, Indiana, Kentucky, Michigan and Wisconsin.
 
“At DFS, service is our strength. By paying attention to the important details, we have delivered outstanding service to our customers making us the largest distributor and service provider for commercial fitness equipment in the Midwest. We are delighted to expand this attentive service into Tennessee,” said Tim Green, DFS’ President. “Our approach is to offer value to our customers, not just fitness equipment. Listening first and then delivering, we guarantee that the finest fitness experience is surpassed only by the best customer support in the fitness industry. We look forward to providing this personalized level of service to customers across Tennessee.”
 
Headquartered in Mundelein, IL, DFS has been providing products and services to health clubs, universities, hotels and resorts, multi-family housing communities and other facilities for over 16 years. During this time, DFS has earned a reputation for consulting with its commercial customers to assess their needs starting with a complete design and project management to inspirational use of space and custom design tailored to their individual requirements.
 
Precor equipment delivers the quality, reliability, and diversity fitness facilities need to attract and retain exercisers. The company offers the finest high-end cardio and strength-building equipment, and the market’s most deployed networked fitness software, Preva®. Personal entertainment systems, featuring touch screen consoles and iPod®/iPhone® compatibility, help exercisers enjoy their workouts and better meet their fitness goals.
 
For more information and any questions about the products and services that Direct Fitness Solutions provides, contact them at 847-680-9300 or email them at hollys@DirectFitnessSolutions.com.
 
About Direct Fitness Solutions
Founded in 1998, DFS has more than 90 employees serving the fitness equipment and service needs for commercial health clubs, corporate centers, schools and universities, parks and recreation, multi-family, hospitality professional sports team facilities. They are the exclusive distribution and service group for Precor commercial cardiovascular, strength and entertainment solutions in Illinois, Indiana, Kentucky, Michigan, Northern Ohio and Wisconsin. With its wide array of products and services, DFS is one of the largest distributors of fitness solutions in the Midwest, serving many of the Fortune 500 companies such as GE, Chrysler, Cummins, Yum Brands, top universities, and hospitality brands including Hilton, Four Seasons, and Marriott.
 
 
About Precor
Precor designs and builds premium fitness equipment for effective workouts that feel smooth and natural. With a passionate focus on ergonomic motion, proven science and superior engineering, the company continually advances the home and commercial fitness industry with breakthrough new product categories, including, EFX® Elliptical, Adaptive Motion Trainer® “AMT®” and Preva® Networked Fitness. Precor is a subsidiary of Amer Sports Corporation, the world’s largest sports equipment company, with internationally recognized brands Wilson, Atomic, Suunto, Salomon, Arc’Teryx and Mavic.

Woodinville, WA — Jan. 22, 2013 — Precor®, a leading commercial and home fitness equipment manufacturer, today announced that it has joined the Preferred Hotel Group™ Alliance Partner Program. Effective immediately, Precor will be promoted exclusively as the recommended and approved vendor of exercise equipment and networked fitness software for the company’s global member portfolio of more than 650 hotels and resorts in 85 countries, which includes renowned properties such as Mii amo in Sedona, Arizona; Andara in Phuket, Thailand; and The Lanesborough in London, UK.
 
“By aligning with Precor, we are making it easier for properties to find their best match in fitness equipment,” said Thom Nulty, Senior Vice President of Business Relations for Preferred Hotel Group. “Not only does our partnership give Precor equipment and software a stamp of approval, but also helps to drive a higher level of fitness center quality across all of our properties. It’s like sharing a best-kept secret.”
 
Precor is known for driving the branded fitness concept into the hospitality market, elevating fitness experiences for travelers around the world. This innovative thinking together with the company’s premium quality of fitness products, has made Precor a preferred choice among today’s most exclusive travel destinations. 
 
“Preferred Hotel Group properties go to great lengths to ensure the perfect stay for guests,” said David Diehl, Global Hospitality Sales Manager at Precor. “We are happy to help these hotels and resorts create a fitness center that reflects this high standard, yet complements a property’s unique profile. We look forward to a long and mutually beneficial partnership.”
 
Precor equipment delivers the quality, reliability, and diversity luxury hotels and resort properties need to accommodate the needs of their high-end guests. Precor offers the finest high-end cardio and strength-building equipment, and the market’s most deployed networked fitness software, Preva®. Personal entertainment systems, featuring touch screen consoles and iPod/iPhone compatibility, ensure guests enjoy their workout. Moreover, each piece of equipment is easy to operate which is important in an unsupervised facility.
 
Learn more about Precor fitness equipment here: http://www.precor.com/en-us/commercial/hospitality-and-spa.
 
About Preferred Hotel Group
Preferred Hotel Group represents more than 650 of the finest hotels, resorts, and serviced residences in the world. Preferred Hotel Group’s brands include Preferred Hotels® & Resorts, Summit Hotels & Resorts™, Sterling Hotels™, Summit Serviced Residences™, Sterling Design, and Preferred Boutique™. Travelers gain valuable benefits through branded programs iPrefer™, Preferred Family, Preferred Pride, Preferred Golf™, and Preferred Residences™. For more information, visit www.PreferredHotelGroup.com and follow the brand on Facebook and Twitter.
 
About Precor
Precor designs and builds premium fitness equipment for effective workouts that feel smooth and natural. With a passionate focus on ergonomic motion, proven science and superior engineering, the company continually advances the home and commercial fitness industry with breakthrough new product categories, including, EFX® Elliptical, Adaptive Motion Trainer® “AMT®” and Preva® Networked Fitness. Precor is a subsidiary of Amer Sports Corporation, the world’s largest sports equipment company, with internationally recognized brands Wilson, Atomic, Suunto, Salomon, Arc’Teryx and Mavic

Woodinville, WA and Stafford, TX – January 24, 2014  –  Precor®, a leading home and commercial fitness equipment manufacturer, today announced it is expanding its partnership with longtime distributor Marathon Fitness (www.marathonfitness.com) to pursue commercial market growth opportunities in the Dallas/Fort Worth, TX region. Marathon Fitness already provides Precor commercial exercise equipment and networked fitness software to several metropolitan areas in Arizona, Texas and New Mexico.
 
“We are thrilled to be bringing Precor commercial products to the Dallas/Fort Worth metroplex,” said Christa Davis, Marathon Fitness President. “We look forward to providing the outstanding level of service, seasoned expertise and premium Precor equipment these fitness facilities need to better differentiate and gain competitive advantage in the marketplace.”
 
Based in Stafford, TX, Marathon has more than 10 years of experience providing products and services to health clubs, universities, hotels and resorts, multi-family housing communities and other facilities. During this time, Marathon has earned a reputation for consulting with its commercial customers to assess their needs from all facets and angles, including: usage patterns, safety, security, demographics, available finance options, and even competitive analysis.
 
Precor equipment delivers the quality, reliability, and diversity fitness facilities need to attract and retain members. The company offers the finest high-end cardio and strength-building equipment, and the market’s most deployed networked fitness software, Preva®. Personal entertainment systems, featuring touch screen consoles and iPod/iPhone compatibility, help exercisers enjoy their workouts and better meet their fitness goals.
 
For more information and any questions about the products and services that Marathon Fitness provides, contact them at 1-800-391-9496 or email them at sales@marathonfitness.com.
 
About Marathon
Founded in 2003, Marathon Fitness serves the fitness equipment and service needs for commercial-only health clubs, universities, recreation, multi-family and hospitality facilities.  They are the exclusive distribution and service group for Precor commercial cardiovascular, strength and entertainment products in Texas, New Mexico and Arizona.  Marathon is one of the largest distributors of fitness equipment in the U.S., serving a wide range of Fortune 500 companies such as Dell, Apple, Shell, Conoco, and top health clubs, YMCAs and hospitality brands including Hilton, Four Seasons, and Marriott.
 
 
About Precor
Precor designs and builds premium fitness equipment for effective workouts that feel smooth and natural. With a passionate focus on ergonomic motion, proven science and superior engineering, the company continually advances the home and commercial fitness industry with breakthrough new product categories, including, EFX® Elliptical, Adaptive Motion Trainer® “AMT®” and Preva® Networked Fitness. Precor is a subsidiary of Amer Sports Corporation, the world’s largest sports equipment company, with internationally recognized brands Wilson, Atomic, Suunto, Salomon, Arc’Teryx and Mavic.