Fall into Fitness Sale

Fall into Fitness Sale

Take advantage of outstanding values on selected Precor Treadmills, Elliptical Fitness Crosstrainers and Strength equipment now through September 8th.

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Media Contact:

Lindsay Stril
VOXUS PR for Precor
lstril@voxuspr.com
+1 253-444-5443

Paul Byrne Announces Retirement as Precor President; Rob Barker Named as Successor

Fitness industry leader Paul Byrne will retire September 1 after 28 years with Precor

Woodinville, WA – May 13, 2013 – President Paul Byrne announced today that after 28 years with Precor, including 13 as President, he will begin his retirement on September 1.  Precor Vice President – EMEA & APAC, Rob Barker, will assume the presidency in the culmination of a long-developing succession plan. 
 
When announcing his retirement Byrne shared:
 
“Over the past 35 years, I have been fortunate to have been part of an industry that has contributed to the well being of so many people, and to have spent 28 of those years at Precor has been beyond fortunate.  It has been an immeasurable gift.  I will retire with great pride in what we have accomplished and with eager anticipation of what lies ahead.”
 
Byrne, one of the most recognized and respected executives in the fitness industry, began his career as the co-founder of Concept 90, a chain of stores that helped introduce the concept of specialty fitness retail in the United States.  In 1985, Precor founder David Smith invited Byrne to join the then fledgling company as Vice President of Sales and Marketing.  In 2000, Byrne took the helm as president.  Over the course of 28 years Byrne has been a consistent visionary, guiding the transformation of Precor, the fitness industry and the way millions of people exercise.  Under his leadership, Precor:
 
  • Grew from a $20 million manufacturer of home rowing machines in the United States to a $350 million supplier of home and commercial fitness experiences globally
  • Developed a corporate culture admired for openness and loyalty which is regularly recognized in media surveys of “Best Places to Work”
  • Introduced the Elliptical Fitness Cross-Trainer (EFXÂź) , establishing what is now the second largest category of cardio equipment found in homes and gyms
  • Introduced the Adaptive Motion Trainer (AMTÂź), the most personalized piece of cardio training equipment available
  • Established the standard in the newly developing category of networked fitness with PrevaÂź, which now operates in more than 1,000 commercial installations across 37 countries
 
Upon Byrne’s recommendation, Rob Barker was unanimously approved as the new President by the Amer Sports Board of Directors and Heikki Takala, President & CEO of Amer Sports.  The promotion of Barker continues the legacy of internal leadership development at Precor.  The expectation of a smooth transition and continued success of Precor was emphasized by Byrne:
 
“Rob has been part of the Precor family since 1995, and I consider him a great colleague and a great friend.  He has done an extraordinary job leading our international business and helping to shape our overall strategy as part of the global senior management team. I am confident in the future of the Precor business and the Precor culture with Rob as our new President.”
 
Barker joined Precor in 1995 as the U.K. Sales and Marketing Manager and has developed his experience through several positions.  For the last five years Barker served as Vice President – EMEA & APAC and as a member of the global Precor senior management team where he has helped shape the company’s growth strategy.  During his five year tenure at the helm of EMEA & APAC, the Precor business has grown dramatically.  From 2008 through 2012, sales increased 133 percent and now represent 45 percent of all Precor revenue.  Barker will begin his transition now, enjoying several months of overlap with Byrne.  He and his family will relocate to the United States this summer.  In response to the announcement Barker remarked:
 
“I am honoured and excited to be asked by Paul Byrne and Heikki Takala to become the Precor President upon Paul’s retirement.  I congratulate Paul on his strong career and admire his extraordinary efforts in shaping Precor into the world-leading company that it is today. It has been my good fortune to work closely with Paul for many years and to see first-hand how Precor has, under his stewardship, innovated entirely new categories of fitness equipment and services like the EFX, AMT and Preva. It will be a pleasure to work with our employees worldwide to continue the Precor legacy of innovation.”
 
Precor operates as the fitness segment of Amer Sports, where the traditional Precor expertise in exercise is complemented by the other brands’ deep understanding of sports and advanced sports equipment.  Heikki Takala, President and CEO of Amer Sports, added:
 
“I would like to thank Paul for his great contribution to the company as President of Precor.  Paul leaves a huge legacy, with very strong business momentum coupled with a tremendous strategic business transformation from ‘traditional’ fitness company into a ‘networked’ business behind the successful introduction of Preva.  As to Rob Barker’s appointment, I’m really glad that we have been able to internally grow a professional like Rob to assume Paul’s role. Rob’s many years of experience with Precor has given him the skills to succeed in the new position.”
 
About Precor 
Precor designs and builds premium fitness equipment for effective workouts that feel smooth and natural. With a passionate focus on ergonomic motion, insight driven innovation and superior engineering, the company continually advances the home and commercial fitness industry with breakthrough new product categories, including, EFX¼ Elliptical, Adaptive Motion Trainer¼ “AMT¼” and Preva¼ Networked Fitness. Precor is a subsidiary of Amer Sports Corporation, the world’s largest sports equipment company, with internationally recognized brands Wilson, Atomic, Suunto, Salomon, Arc’Teryx and Mavic.

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Christopher ‘Skip’ Wilson

Christopher.Wilson@precor.com
800-786-8404

Precor and Spivi Announce Partnership to Bring Immersive Training Experiences to Gyms and Indoor Cycling Studios

LOS ANGELES, CA – January 8, 2019 — Precor, a global leader in providing premium fitness products, services, and experiences involving cardio, strength, group training, and networked fitness, and Spivi¼ Inc, an industry leader in digital interactive displays and performance tracking, have partnered to provide an immersive workout experience integrated with the Spinner¼ line of commercial indoor cycling bikes.

Spivi technology collects exerciser data such as power, cadence, speed, distance, and heart rate directly from the Spinner¼ bikes. It then combines that data with user information stored in the cloud, such as age, weight, and performance history. Finally, it generates virtually unlimited visuals, including unique group simulation, leaderboards, videos, and more—all in real-time.

Fitness facilities and SpinningÂź studios who use SpinnerÂź bikes can now seamlessly integrate the performance tracking features of Spivi into their facilities and offer an immersive workout experience to their members.

Adam Hubbard, Director of Product Management for Precor, said, "The partnership with Spivi allows gym owners and operators to raise the bar on in-gym experiences and help them to grow their business, retain members, and drive additional revenue. We are excited about the capabilities that our Spivi partnership provides and look forward to development of other digital products and services beyond indoor cycling.”

Christopher ‘Skip’ Wilson, Brand Experience and Corporate Marketing Lead, said “As club owners and operators look for ways to remain competitive in the fitness landscape, it is clear that designing authentic and innovative experiences which members are excited to return to is critical for success. At Precor, experience design is part of our DNA. We are laser-focused on creating valuable experiences that help operators win. We want to supply more than just products -- we want to drive engagement, and drive emotional connection. Spivi understands that, and we are happy to partner with an innovator rooted in experiential solutions.”

"The partnership with Precor expands the experience of immersive workout and personalized health globally," said Shay Amir, CEO at Spivi. "Spivi helps fitness facilities increase member retention by placing members as avatars on a virtual road, setting goals visually, and rewarding members for their fitness activity."

For more information, visit Precor.com/UpgradeYourCardio

 

About Precor

Precor, headquartered in Greater Seattle, WA, designs and manufactures premium end-to-end commercial and at-home fitness experiences that include cardio, strength, group training, and connected solutions. Since 1980, Precor has been a pioneer in creating innovative fitness solutions for customers, including the EFX¼ Elliptical, Adaptive Motion Trainer¼ AMT¼ and Preva¼ Networked Fitness. Precor is part of Amer Sports Corporation, one of the world’s largest sports equipment companies, with internationally recognized sister brands that include Wilson, Atomic, Suunto, Salomon, Arc’teryx and Mavic.

About Spivi

Spivi, with offices in Agoura Hills, CA prides itself on delivering mind-blowing immersive cycling workouts for fitness gyms and boutique studios. Spivi’s smart training systems collect data from indoor cycling bikes, paired with individual member profile data to create virtually unlimited visuals, including unique and exciting group simulations, leaderboards, fitness tests and challenges and more- all in real-time.

Associated Images are below.

For additional information, contact:

For Precor Incorporated:
Christopher ‘Skip’ Wilson
Christopher.Wilson@precor.com
20031 142nd Avenue NE
P.O. Box 7202
Woodinville, WA 98072 USA
800-786-8404

For Spivi Inc:
Alyssa Montagna​
alyssa.montagna@spivi.com
28310 Roadside Dr. STE 224
Agoura Hills California 91301
800-900-9917

Going for gold with Precor at Better Bodies in Northampton, UK

Going for gold with Precor at Better Bodies in Northampton, UK

Training for a competition like Mr Olympia takes year-round commitment. For Kamal Elgargni, who was crowned Mr Olympia in September 2019, that ceaseless dedication is just a small part of the story behind his victory.

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Going for gold with Precor at Better Bodies in Northampton, UK

Going for gold with Precor at Better Bodies in Northampton, UK

Training for a competition like Mr Olympia takes year-round commitment. For Kamal Elgargni, who was crowned Mr Olympia in September 2019, that ceaseless dedication is just a small part of the story behind his victory.

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