The annual IHRSA conference serves as the crossroads of the fitness industry, where leading experts share their insight on every aspect of the business, including: customer service, member retention, personal training, health promotion, wellness programming, leadership, operations, management, marketing, sales, research, industry trends, technology, and social media.

This free e-book shares session summaries from IHRSA 2015 on each of these topics, making it your one-stop primer on the entire fitness industry. 

With full permission from IHRSA, Precor is excited to share insights gathered at the 2015 IHRSA Convention from the thought leaders of the health and fitness industry. Full-length videos are available for purchase at ihrsastore.com.

Customer Service and Retention:

• Success in the Fitness Industry: Learning from the Hospitality Industry
• Become a Retention Pioneer
• Creating a Service Culture to Retain Members
• Leading a Five Star Service Team
• Igniting New Ideas
• Five-Star Thinking for Extraordinary Customer Service
• Strategies to Deliver What Consumers Want

Fitness and Personal Training:

• Strategies for Implementing a Successful Group Training Program (Vic Spatola)
• The Future of Personal Training: How to Survive in an Ever Changing Climate (Robert Hale)
• Managing a Successful Personal Training Business with Metrics and KPI’s (Tim Keightley)
• Increasing Personal Training Revenue: Tips from the Top Club Operators (Daron Allen, Perry Lunsford, and Robert Brewster)
• Recruit, Integrate and Retain (Lesley Willis and Kristyn Fales)
• Building a Strong Personal Training Business (Michele Melkerson-Granryd M.Ed)

Health Promotion and Wellness:

• Using Wellness Programs to Support Cancer Patients and Survivors (Colleen Doyle, Mike Alpert, Kate Wels, and Patsy Mclean)
• Bridging the Gap between the Fitness and the Health Community (Amy Bantham, Chris Purvis, Linda Mitchell, and Greg Degnan)
• Creating Successful and Innovative Nutrition Programs for Your Club (Jasmin Kirstein and Anna-Marisa Kirstein)
• The ABCs of Children’s Programming (Andrea Merritt, Ed Stoner, Samantha Miller, and Lexie Griffiths)
• Kid Power – Making Children Healthier (Lexie Griffiths)
• Enabling People with Disabilities in Your Club (Denise Johnson and Mike Boos)
• Utilizing Your Resources to Attract and Retain Corporate Members (Mike Benton, Allison Flatley, and Kevin McHugh)
• Wellness Everyone Can Afford (Radka Wilson)
• Senior Adults: Growing Your Golden Member (Dori Nugent)

Leadership:

• Visionary Leadership (Scott Goudeseune, Mark Miller, Luke Carlson, and Rasmus Ingerslev)
• Progressive Opportunities in the Health and Fitness Industry (Bill McBride)
• Australia and New Zealand: Insight into Shifting Customer Behavior (Scott Hood, Meredith Littlefair, Darren Bain, and Gregory Will)
• Canadian Forum and Panel Presentation (Dave Hardy, Trisha Sarker, Scott Wildeman, and Hans Muench)
• Leading Organizational Change in a Disruptive Climate (Stephen Tharrett)

Management and Operations:

• Blueprint for Success (Todd Durkin)
• Work Like an Athlete (Jarod Cogswell)
• Work-Life Balance (Art Curtis, Brent Darden, Allison Flatley, and Molly Kemmer)
• Why Innovation Is Important and How to Achieve It
• Leading Your Club to Success Club Management (Roberta Fordham)
• Business Valuation for Fitness Clubs (David Hardy)
• Building a Breakthrough Business (Rick Stollmeyer)
• Creating a Culture of Passion and Triumph (Tracy Stepp)

Membership Sales and Marketing:

• High-Powered Advertising and Marketing Strategies for Your Fitness Business (Alan Leach)
• How to Market and Sell Memberships in a Hypercompetitive Market (Casey Conrad)
• Precision Marketing Strategies (Kilian Fisher)
• Things Loyal Club Members Care Most About (Richard Thomas and Stuart Perrin)
• Must-Haves for Creating a Great Marketing Plan (Lindsey Morando)
• Brand Leadership and Good Business (Christine Thalwitz)
• Cult Branding for Your Club (David Patchell-Evans)
• Sales Excellence: Steps for Effective Sales (Jason Reinhardt)
• Maximizing Membership Sales (Tim Forrest)

Research and Industry Trends:

• Retaining Health Club Members (Dr. Paul Bedford)
• Benchmarking: The Power of Actionable Data (Anne Hawkins and Alex Smith)
• Shaping the Industry Through an In-Depth Analysis of Member Behavior (Phil Bonomo and Mike Hills)

Technology and Social Media:

• Online Strategies to Grow Your Leads, Customers and Revenue (Vito Lafata)
• Using Social Media to Engage Your Team and Members (Trina Gray)
• The Transformation of the Fitness Industry Through Technology (John Golden, Bonnie Patrick Mattalian, and Catherine Kolbeck)
• Things Loyal Club Members Care About Most (Richard Thomas, Stuart Perrin)
• Using Technology to Drive Profits in Health Clubs (Gerhard Pichler)
• Revolutionary Opportunities Through Technology (Bryan O'Rourke)
• Engaging Members (J.R. Anciano)
• The Impact of Your Processor May Be Killing Your Business (Al Noshirvani)
• Virtual Class: The End of Empty Studio Space (Rasmus Ingerslev)
• Creating a Connected Facility (James Oonk)