Media Contact:Lindsay Stril
Voxus PR for Precor
Precor® Announces EMEA Regional Commercial Director Appointment
Woodinville, WA — June 19, 2013 — Precor®, a leading home and commercial fitness equipment manufacturer, today announced the appointment of Derek Burke as EMEA Regional Commercial Director. Burke’s appointment follows the imminent retirement of current President Paul Byrne, and Rob Barker’s subsequent appointment as Precor’s new President.
Burke joined the fitness industry in 2003, working as Sales and Marketing Manager with one of Precor’s distribution partners, the KAAS group in the Middle East, and since 2006 has worked directly for Precor. He moves from his current position as Sales Director for Precor’s highly successful EMEA Export business, which he has held since 2009, to take up the responsibilities of EMEA Regional Commercial Director.
During his time at Precor, Burke has been instrumental in leading the extraordinary growth of Precor’s EMEA Export business - which covers areas including the Nordics, Russia, the Middle East and Africa - managing and developing a growing, multi-disciplined team, across multiple territories.
Burke’s new role is based at parent group Amer Sports UK offices, although Burke will spend considerable time travelling to other key Precor and Amer offices within EMEA markets, as part of his remit to further develop the business.
Burke enthused: “These are extremely exciting times for Precor, where significant investment in research and development in recent years has led to heightened levels of growth and customer satisfaction. I’m extremely honored to now lead the strategic direction of the EMEA business.”
Barker, the new President of Precor, said: “Precor has a long and established track record of team development and succession planning. Derek’s skills and experience will be a tremendous asset to driving the business forward in this region.”
Precor designs and builds premium fitness equipment for effective workouts that feel smooth and natural. With a passionate focus on ergonomic motion, proven science and superior engineering, the company continually advances the home and commercial fitness industry with breakthrough new product categories, including, EFX® Elliptical, Adaptive Motion Trainer® “AMT®” and Preva® Networked Fitness. Precor is a subsidiary of Amer Sports Corporation, the world’s largest sports equipment company, with internationally recognized brands Wilson, Atomic, Suunto, Salomon, Arc’Teryx and Mavic.