Resource Center Articles

Behind many successful fitness businesses is a high-powered, focused marketing campaign. Whether you're looking to improve your current marketing plan or are starting from the ground up, here are some suggestions on how to implement an effective strategy.

Every business needs an identity – a brand. A business' brand forms the foundation of any successful marketing campaign and should define all member interactions. 

Over the past three years we’ve talked with gym operators and exercisers to find out what would make our well-known ellipticals even better. 

Making the new Experience™ Series EFX® with Converging CrossRamp® was a company-wide effort for Precor, requiring a huge amount of evaluation and validation to ensure that the changes we made were for the better.

Picture this: It’s the mid-1990s, and club operators across the nation are watching as fitness clubs close left and right amid less than favorable economic conditions, while exercisers forgo gym memberships to save money. The combination of club closures and member losses leaves operators desperate for a game-changing offering to help differentiate their facilities and attract new members.

This article originally appeared in the National Fitness Trade Journal magazine.

Since its release in 1995, the Precor Elliptical Fitness Crosstrainer™, or EFX® for short, has been a staple in gyms, fitness centers, and homes around the world.

Transform your traditional workout into a functional one with this hybrid workout sequence that isolates and then integrates on the Precor Diverging Low Row.

If you are an operator currently using Preva Business Suite for your fitness facility, or are interested in adding networked Precor equipment to your gym, we have exciting news for you. We’re unveiling a brand new feature on Preva Business Suite – the Exerciser Activity Report. This reporting feature, which appears automatically on your Preva Business Suite dashboard, will provide many insights into your facility’s Preva-using exercisers.

Are you a gym operator looking for an efficient way to communicate directly with your exercisers as they work out? Are you interested in gaining valuable insight into workout patterns as a means of fostering a quality relationship? Are you into tracking cardio asset utilization? If so, then Preva^®, the networked fitness solution from Precor, is the solution for you.

Over the years, the playing field has changed dramatically for fitness facility operators. Many went from being the only game in town to one of several clubs looking for market share. In came the low-cost model. Next came the big-box, amenity-laden facility at a low price. If this describes your situation, now is the time to act. What is the next smart move that will give you the competitive advantage and, most importantly, help you retain current members and improve your operational efficiency?

Offering Spinning® classes as a supplementary fee-based option in your fitness facility is an excellent way to pump up your exercisers, while also bringing in some valuable extra revenue to your facility.

The fitness industry is continually growing and changing. As this happens, it is becoming increasingly necessary for your facility to stand apart from the competition by offering unique, empowering and engaging workout experiences.

You can picture the scene: Rows of strength equipment that looks tailor-made for body builders.

Some of it appears more medieval than welcoming to members who want to incorporate strength training into their fitness routine. Combine it with a posse of thick-necked behemoths muscling through strength training sets and it’s enough to frighten off even the boldest of your members.

The Upper Body Superset Workout by Precor Master Coach John Meeks utilises the Precor Smith Machine and is a great way to help your clients strengthen their upper back and shoulders.

The Mobile Parallels Movement Library includes videos of favourite Queenaxâ„¢ exercises.

The Plyometric Platform Movement Library includes videos of favourite Queenaxâ„¢ exercises.

The Wall Bars Movement Library includes videos of favourite Queenaxâ„¢ exercises.

The UFO Movement Library includes videos of favourite Queenaxâ„¢ exercises.

The Up Strength Movement Library includes videos of favourite Queenaxâ„¢ exercises.

This week’s workout features lower body specific movements. This 20 minute workout has minimal bar height adjustments to help you maximize your training time. 

The fitness industry is constantly changing, and key to understanding that change is collecting data. Only by using data can operators make evidence-based decisions to ensure they are moving their business in the right direction.