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The continued growth of boutique clubs is the hottest trend in the fitness industry.
In the United States alone, 42 percent of all club members are also a member of a boutique. Boutiques, also referred to as studios, provide specialized experiences of high value to their members. Their success is driven by a focus on being great at a few things – often only one thing – versus trying to be all things to all people.
The less time your equipment is down due to technical issues, the more time your exercisers can spend working out. The more time they spend in your gym, the more likely they are to stay members at your facility. Makes sense, right? Our research backs up these facts.
The history of the elliptical begins with Precor and we are proud of our heritage of proven reliability. For the satisfaction of exercisers and facility operators, the time has come to refresh the elliptical you know and love. Quality and innovation take time. We’ve undertaken three years of research and development, because we wanted to get it right.
As your business partner, Precor offers education resources to coach your staff on best practises on our equipment. Plus, learn about hosting Precor education at your facility.
Precor is excited to co-sponsor the health club industry mid-market report from Ray Algar of Oxygen Consulting. If you are a club operator who feels ‘caught in the middle’, this report is for you.
The annual IHRSA conference serves as the crossroads of the fitness industry, where leading experts share their insight on every aspect of the business, including: customer service, member retention, personal training, health promotion, wellness programming, leadership, operations, management, marketing, sales, research, industry trends, technology, and social media.
This free e-book shares session summaries from IHRSAÂ on each of these topics, making it your one-stop primer on the entire fitness industry.
