How to Incorporate HIIT and Metabolic Training into Your Gym

For Gym Operators

How to Incorporate HIIT and Metabolic Training into Your Gym

Did you know that today, in the US 42% of fitness consumers go to boutiques? According to IHRSA’s 2015 Health Club Consumer Report, boutiques drive $2.45 billion in monthly subscription revenue versus $1.49 billion for traditional commercial fitness clubs[1].

The proven success of boutiques has been driven by millennials and their mindset of creating a fitness routine that fits in with their on-the-go lifestyle. They seek affordable adventure, unique experiences, and a sense of community. Successful boutique studios have developed an environment that meets these needs. Do you have what it takes to keep up with this industry-changing trend?

Building Culture through Programming

To be a key player in this movement, look at how you can create this sought-after culture in your club. A great way to do this is to develop a successful small group training program. In building this, you should consider characteristics of your existing members such as age, activities, or places where they already collectively socialise[2]. These aspects can help you to identity an already-existing potential market or a specific group within your gym that you can target without having to attract new members to find success in this program.

A small group training program should motivate as well as educate members. To be successful, a program will guide exercisers in how to reach their training goals and educate them over time on how to become a better version of themselves both physically and mentally.

Another essential step in building a successful program is creating that sense of community that exercisers desire and establishing personalised training relationships with exercisers. You want to help them feel strong and confident and empower them to achieve their set goals. It is important to make your programming stand out amongst your competition. Why should members come to you versus the boutique studio down the street? We have the answers you have been looking for. Read on to learn what Precor can do for your club.

HIIT Training

High intensity interval training, or HIIT, describes any workout that alternates between intense bursts of activity and fixed periods of less-intense activity or even complete rest[3]. HIIT training is a great feature to add to your small group training offering because it appeals to the millennial exerciser’s busy schedule. HIIT is quick, engaging, and effective. Research shows you can achieve more progress in a mere 15 minutes of high intensity interval training three times a week than jogging on the treadmill for a hour[3].

Performing HIIT allows exercisers to not only burn more calories in a shorter amount of time, but the effect of all that intense exertion allows them to continue to burn more fat and calories in the 24 hours after their workout as well. Who wouldn’t want that?

Metabolic Training

Another effective method to attract your facility’s on-the-go members is metabolic training. This approach combines interval and resistance training for a unique fitness experience to maximize results. This style of training is often used for small groups and consists of 45 – 60 seconds of intense work followed by minimal rest time between sets[4].

Metabolic training gets the exerciser in and out while still helping them reach the results they want by maximising the overall muscle demand and burning more fat in less time. Maximum results in less time, now that has a ring to it. Read on to learn how Precor can help you integrate these approaches into your offerings.

The Precor Solution

Here are some options Precor offers that will help implement HIIT and metabolic training into your facility.

We also offer the Assault AirBike, Assault AirRunner , and Queenax™ functional fitness that together allow you to combine approaches such as HIIT and metabolic training with functional fitness. In doing so, your trainers will have the ability to make their programming quick, effective, and engaging but also unique to your facility. Building circuits that combine high intensity intervals with resistance training allow exercisers to work a wide variety of muscles groups at once.

Assault products are great for implementing high intensity cardio into small group programming because they provide unlimited resistance, as well as exercisers can customize the difficulty to meet their fitness level. These products are also extremely portable, which makes them easy to transport around your facility. Precor provides a variety of workouts using both of these products on our Coaching Center to help your staff get started and be successful in implementing this into your facility.

Contact a Precor representative if you are interested in learning more about how we can help your gym join in on the HIIT and metabolic training movement.