Gold’s Gym takes pride in offering a stellar fitness environment where members find their inner strength. The Murfreesboro location is no different. Located just 45 minutes east of Nashville, this Gold’s Gym facility caters to a wide variety of exercisers, including college students from the local university.
This gym facility strove to become the premium gym in the area while competing with several establishments in town. Precor partnered with Gold’s Gym Murfreesboro to create a facility that was appealing to members and offered a wide range of equipment.
In a town of only 60,000, the Murfreesboro Gold’s Gym facility had their work cut out for them. They had several challenges in competing with the other gyms in the market. Three of the challenges they faced were to:
- Become the ‘go-to’ location in Murfreesboro, competing with a number of well-established fitness facilities in the area.
- Offer the best fitness experience possible and proudly represent the Gold’s Gym brand.
- Provide a wide range of both cardio and strength equipment for all fitness levels and to avoid long waits for the machines.
The Murfreesboro Gold’s Gym partnered with Precor to provide a wide variety of fitness equipment for both strength and cardio fitness. The 95 pieces of the Experience Series 830 Line cardio equipment installed reduced any wait time and allowing members to complete their workout with as little down time as possible.
The simple, easy to read instructional placards on the strength equipment made it easier for the college-aged members to adopt strength training. And with the customized towers on the Selectorized equipment, shrouds, and upholstery, the entire gym shows the Gold’s Gym brand well.
The 24,000 square foot facility equipped with the Experience Series 830 Line cardio equipment and the entire Discovery Series Plate Loaded and Selectorized Lines is well poised to become the top gym in the area.
Through their partnership with Precor, the Murfreesboro Gold’s Gym has been able to offer their members the workout equipment they need to have a healthy lifestyle and better workout.