In January 2012, the YMCA locations of the Greater Minneapolis and St. Paul metro merged to combine resources and efforts in creating an engaged community that wants the YMCA organization to thrive. It was the team’s goal to get their casual members, who come in for a workout, to stay longer, participate in group classes, and further become a part of the community.
Their biggest challenge was finding high quality equipment that their diverse membership would want to use. But, more importantly, they wanted to find a fitness equipment manufacturer to partner with to provide a one-stop solution for their cardio and strength equipment needs. Here are a couple of the challenges the organization faced:
• Finding high quality equipment for their diverse community.
• Creating a community center where members are more engaged and involved.
• Building a space that encourages casual members to become a part of the YMCA community.
In their search for an equipment partner, the YMCA of Greater St. Paul found a partner in Precor for all of their cardio and strength equipment.
Impressed with the 880 Line equipped with Preva, the Precor networked fitness solution, the YMCA purchased 58 EFX 885, 163 TRM 885, and eight UBK 885. What attracted them to the line was the ability to connect with their members about their facilities group fitness classes, their juice bar, and upcoming community events through the Preva in-console messaging system.
YMCA of Greater St. Paul is now able to share new events at the facility with their members through Preva, which increases motivation and participation within their community.
Though the average age of the membership is 45 years or older, the facility does have a variety of visitors. The equipment is incredibly easy to use for any fitness level. The Discovery Series Selectorized Line caters to 80% of their members because of its ease of use and inviting look. Both the equipment and the community encourage their members to stay longer, workout harder, and become engaged with the organization and community.