Customer Success Story
life:lab
Chislehurst, Kent
Increase Attraction
Fuelling Potential and Bringing Fitness to Life with life:lab
Former international athlete and semi-professional rugby player, Adam Daniel, has opened a revolutionary new gym in Chislehurst, Kent in partnership with professional footballer, Frank Raymond.
Life:lab gym was converted from a former rugby club. It’s 3,000 sq ft and features two training rooms based on a science theme. In the body:lab small group Tribe Team Training (TribeFit, TribeLife and HiiT) sessions take place:Â
- TribeFit (HIFF, high intensity functional fitness. A small group personal trainer-led planned, periodised, progressive programme, featuring a combination of athletic aerobic movements with functional strength exercises).
- TribeLife (low impact functional exercise. A small group personal trainer-led planned, periodised, progressive programme combining, aerobic movements with functional strength exercises, as well as core and flexibility exercises).
- HiiT (high impact interval training) using Dynamax, TRX and TRX Rip Trainers.Â
The energy:lab is for personal training with expert coaches, while workshops on behaviour changes and discussions on long-term actions are held in a separate room known as the mind:lab.
To enhance the life:lab experience, three Queenax functional training stations have been installed, including a corner unit and two bespoke One units which are wall mounted and augmented with storage and additional training accessories. The corner unit is situated in the personal training energy:lab room, while the bespoke single-station One units are sited down opposite walls in the small group training body:lab room and are used for Tribe Team Training and life:lab HiiT sessions.
Co-owner, Adam Daniel, explains: “The Lab was created because we genuinely want to provide people with a training experience that brings fitness to life, which is member focused and service driven. We believe we have created the optimum training environment utilising cutting edge technology to monitor and manage health.
“We really want people to come to life:lab to enjoy their workouts and know they are doing everything they can to get the results they want to achieve.â€
Lab sessions are focused on unleashing potential and driving results with each class being centred on science-based performance, using cutting-edge technology such as MyZone, Boditrax and Firstbeat to monitor and manage health, fuelling change and maximizing progression.Â
Daniel continues: “For us Queenax is a functional storage solution that adds value to life:lab and creates a visual statement.  The stations we have installed support both our body:lab (small group training) and energy:lab (personal training) offerings and provide us with efficient storage for kettlebells, dumbbells and medicine balls, yet also give us the flexibility to utilise kit such as TRX and Rip, while providing that “wow’ factor when potential members walk through the door!â€
Justin Smith, Head of Precor UK said: “The founders of life:lab have concentrated on installing top quality equipment and holding workout sessions that are unique and flexible, and the Queenax units work perfectly for this high-end operation as they provide a wide range of training options.â€
In keeping with the high-tech and scientific element of the gym, life:lab has linked with Australian company 2XU (‘two times you’) UK as its performance partner, providing advice, support and guidance around strength, movement and conditioning. 2XU manufactures and sells apparel that has been designed and tested in consultation with world-renown universities and sports scientists.








