How Do You Attract More Members to Strength Training?

Commercial Fitness

How Do You Attract More Members to Strength Training?

You can picture the scene: Rows of strength equipment that looks tailor-made for body builders.

Some of it appears more medieval than welcoming to members who want to incorporate strength training into their fitness routine. Combine it with a posse of thick-necked behemoths muscling through strength training sets and it’s enough to frighten off even the boldest of your members.

At Precor, we discovered that people weren’t afraid of strength training, they were afraid of the machines. With that insight, doesn’t it make sense that strength equipment be designed to invite all users to get on and use it? Absolutely! It’s why we launched the Discovery™ Series Strength Lines – the first serious strength line designed to be more inviting than intimidating. Time and again, studies have revealed the value of strength training for a broad section of exercisers – including the exploding Baby Boomer demographic.

That’s why when you walk into some clubs now you’ll see that lean runners, middle-aged executives and 80-year-old grandmothers have discovered the benefits of adding strength work to their fitness routines. The Centers for Disease Control and Prevention (CDC) agrees.  The CDC states that regular strength training can reduce the signs and symptoms of arthritis, diabetes, osteoporosis, obesity, back pain and depression. The Discovery Series makes everyone comfortable with strength.

Attractive designs, QR codes linking to how-to videos, low starting weights and automotive-grade seats with gas-assisted adjustments invite exercisers to add strength training to their fitness routines. But don’t let the pretty face fool you – Discovery Series performs.

The Plate-Loaded line boasts up to 800 pounds of storage, a welded 4” x 2” frame, oversized pivots and 8 gauge steel press arms with diverging and converging movements. Whether your exercisers are new to strength or old hands, the look and performance of this equipment is pure Precor.

We’d love to hear your stories! How have your members responded to Discovery Selectorized and Plate Loaded Lines?