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Julie Fisher

Big Fish Public Relations
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Bold New Precor

Seattle, WA - March 2018 - Responding to customer demand from across the globe and providing operators with a cohesive choice across the range, leading fitness supplier and manufacturer Precor has updated the colorways of its cardiovascular products. The bold, new look embodies sleek and sophistication, replacing the traditional Pacific Blue covers with dark Tungsten, and the frame in either contemporary Gloss Metallic Silver (GMS) or chic Black Pearl (BP).

Doug Durnford, Senior Product Manager responsible for Commercial Cardio for Precor, comments: “The key driving force behind the frame color changes is our customers. Over the last five years, 80% that requested a custom-made piece chose either silver or black. We listened to what they are asking for and responded with stylish changes. The new frames are bolder, and the neutrality of the colorways means they will blend into any gym environment.”

The two new colors, GMS and BP, featured on both the Experience Series 800 and 700 cardiovascular lines offers a neutral palette. Working cohesively with the current Precor strength range, which already features GMS as a standard color, the new CV frame colorways provide a clean, unified look across the gym floor.

Choosing new colors:

The Precor Industrial Design team, responsible for the fit, finish and next generation of colors used on Precor equipment, assessed various properties when choosing the new scheme such as the tone when used in conjunction with the new Tungsten accent color, color trends, and how the colors matched at intersection joint points. The new elegant colors give operators a refined, consistent choice that works across all Precor equipment. 

For operators that prefer a more traditional look, Gloss Metallic Silver provides the perfect option, whereas those looking for a modern bold image, Black Pearl provides the answer.

Precor strength kit also benefits with the addition of new upholstery colors Hunter Green, Blue Jay and New Purple upholstery. Peter Borchert, Senior Product Manager at Precor, comments: “New colorways have been introduced in line with customer requests, with the three new ones working well within the education sector.  Customization is extremely popular at the moment, and while educational institutions generally require custom colors, we are now also seeing more enquiries from budget gyms and in particular boutique operators, who are looking for specific colors.”  

The new color design delivers versatility of choice across the brand.  Along with interchangeable P82, P62 and P30 consoles, Precor provides operators with the flexibility to mix and match across the different CV lines, while now delivering a cohesive look across the whole range, with a vast array of choices to suit a variety of business models.




For further information and images, please contact:

Julie Fisher at Big Fish Public Relations
Tel: +1 949 305 5671   

Editor’s notes:

Precor, headquartered in Greater Seattle, WA, designs and manufactures premium end-to-end commercial and at-home fitness solutions. Precor delivers the personalized products, service experiences and resources operators need to grow their businesses, and the tools exercisers need to reach their fitness and lifestyle goals. Since 1980, Precor has been a pioneer in creating innovative fitness solutions for customers, including the EFX® Elliptical, Adaptive Motion Trainer® AMT® and Preva® Networked Fitness.  In 2015 Precor added Queenax™ functional training to its product portfolio and announced its partnership with Spinning®, the world leader in indoor cycling.  Six new Spinner® bikes were launched in 2016.  Precor is part of Amer Sports Corporation, one of the world’s largest sports equipment companies, with internationally recognized sister brands that include Wilson, Atomic, Suunto, Salomon, Arc’teryx and Mavic.