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  • Technology and Social Media: Making the Digital Age Work for Your Fitness Facility

    Making the Digital Age Work for Your Fitness Facility

    by Precor

    Technology has changed the face of the world as we know it.

    It has touched every aspect of our personal, social, and work lives and continues to completely transform — and create — entire industries. The health and fitness industry has felt the impact too, and it’s clear that there’s no going back.

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  • Fitness Studios: What to Know About Acquiring Equipment

    Fitness Studios: What to Know About Acquiring Equipment

    by The Association of Fitness Studios

    When it comes to equipment, there’s no substitute for quality.

    An old quote attributed to Benjamin Franklin reads, “The bitterness of poor quality remains long after the sweetness of low price is forgotten.” It’s a lesson well worth learning.

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Guidance to Grow Your Business:

For Gym Operators

  • 8 Steps to Increasing Health Club Membership Sales

    8 Steps to Increasing Health Club Membership Sales

    Article | Sep 27, 2016
    Nearly every health club has a primary business objective to sell more memberships. More memberships equal more revenue, but achieving an increase in sales takes a planned approach. To start building your plan, focus on the following objectives.

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  • Don’t Let a Tweet Make You a Twit

    How Social Media Can Benefit Your Gym

    Article | Sep 20, 2016
    Social media can be a fun and effective tool for promoting your business, connecting with members, and sharing information. The major social media platforms are free and simple to use, but that doesn't mean they should be used injudiciously

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  • One Size Doesn’t Fit All: Which Social Media Platforms Are Best

    One Size Doesn’t Fit All: Social Media Platforms Worth Your Time

    Article | Sep 12, 2016
    With so many social media platforms, gym operators need to focus their attention on the options that will best serve their particular business needs. The following contains a brief rundown on several of the most popular social media channels and why an operator should choose one over the other.

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Fitness Made Personal

#PRECOR

 

Deliver Success for Your Clients:

Personal Training

  • AMT® Cross-Training Tips for Runners by ACE

    Coaching Center | Sep 29, 2016
    Learn how to integrate the Precor AMT into your client’s running program for the improvement of cardiovascular fitness and reduction of impact. 

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  • Precor AMT® Full Body Circuit by ACE

    Coaching Center | Sep 29, 2016
    This high energy workout video is part of the American Council on Exercise Presents: Precor Workout Series. Learn how to incorporate various cardio, strength and core movements into your client’s AMT workouts.  

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  • Precor Treadmill Incline and Decline Training Tips by ACE

    Coaching Center | Sep 23, 2016
    The American Council on Exercise shares how to modify incline and decline settings to challenge your clients’ fitness level and progress them toward their training goals.

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Achieve Your Health and Wellness Goals:

Fitness Tips

  • What to Expect At Your First Gait Analysis

    What to Expect At Your First Gait Analysis

    Article | Sep 28, 2016
    As a regular runner, it’s smart to get a little insight into how your body moves with a gait analysis. This process helps you discover overactive and underactive muscles and where you are more susceptible to injury and inefficiencies. With this information, you can train better and become a stronger runner.

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  • How the Squat Machine Can Help Develop Proper Form

    How the Squat Machine Can Help Develop Proper Form

    Article | Sep 7, 2016
    Squats are one of the most functional movements you can include in your workout routine. You perform the motion during your day-to-day activities whenever you pick something off the ground, climb stairs, or sit in a chair. By strengthening the lower-body muscle groups used in squats, you can also improve your mobility, balance, and endurance.

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  • What Health Stats Should You Be Tracking?

    What Health Stats Should You Be Tracking?

    Article | Aug 31, 2016
    Keeping up with key health data is not only popular right now, but can help you get a better idea of how your body is functioning on a day-to-day basis. Here are the stats that can help you gauge your overall health.

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What You Need to Know About the Industry:

Commercial Fitness

  • Free Webinar: Create Cutting-Edge, Targeted Workouts for Boomers

    Free Webinar: Create Cutting-Edge, Targeted Workouts for Boomers

    Article | Sep 21, 2016
    As we age, staying physically active is key to living a longer, healthier life. To meet this need, it’s important for fitness facility operators to offer the right type of programming to older adults.

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  • Choosing Strength Equipment for Your Facility

    Choosing Strength Equipment for Your Facility

    Article | Sep 20, 2016
    Whether the time has come to refresh your facility’s strength equipment or you're opening a new facility entirely, choosing the right strength equipment isn't an easy decision – you need equipment that appeals to a wide range of exercisers that also has the durability to hold up to years of continuous use. These tips will help you decide on the strength equipment that's right for both your facility and your customers.

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  • Meet Our New Elliptical: The Experience™ Series EFX® with Converging CrossRamp®

    Meet Our New Elliptical: The Experience™ Series EFX®

    Article | Jul 12, 2016
    Over the past three years we’ve talked with gym operators and exercisers to find out what would make our well-known ellipticals even better. 

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You're Results-Driven, So Are We:

Case Studies

  • South Tampa Family YMCA

    Case Studies | August 7, 2016
    The South Tampa Bay YMCA increased their operational efficiencies with new Spinning Bikes and Precor cardio equipment.

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  • Dixon Recreation Center, Oregon State University

    Case Studies | July 11, 2016
    Oregon State University implemented a student-led equipment maintenance program that led to an increase in Operational Efficiency.

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  • Wilmington Family YMCA

    Case Studies | June 24, 2016
    The Wilmington Family YMCA utilized one of the first Queenax functional training installations in the US to excite their members and offer unique and varied classes in a small space.

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Advice for Your Small Business:

Studios

  • How Pricing Can Be a Differentiator for Your Fitness Studio

    How Pricing Can Be a Differentiator for Your Fitness Studio

    Article | Aug 30, 2016
    Studio and fitness expert Stephen Tharrett shares what studio owners need to consider before changing the pricing structure of their business.

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  • Fitness Studios: Understanding How Space Equals Money

    Fitness Studios: Understanding How Space Equals Money

    Article | Aug 22, 2016
    Space equals money, and if you’re a studio owner, every time you pay your rent, it’s a multiple of your space. More space equals more money. If you’re an aspiring owner, every time you rework your financials to try and squeeze a little more space into your vision, the cost rises.

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  • What Studio Owners Should Know About Insurance

    What Studio Owners Should Know About Insurance

    Article | Aug 19, 2016
    A lot of people believe that auto insurance is to help cover the cost of repairing your car if you’re in an accident. While that’s one measure, the reality is that your insurance is for the disaster, not the ding. The same applies to fitness studio insurance.

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