9 Ways to Get More Personal Training Clients

Personal Training

9 Ways to Get More Personal Training Clients

No secret formula exists for acquiring more personal training clients for your business, but you can be most successful by using a multifaceted approach.

In other words, a variety of techniques will likely work better than the use of only one or two methods. Below are some strategies to try.

1. Create Loyal Clients

Word of mouth is powerful advertising, so be devoted to your clients and give them your best. In addition to your professional expertise, don't overlook the personal aspects of the equation. Being friendly, passionate and enthusiastic will go a long way in garnering you happy and loyal customers.

2. Ask for Referrals

Since your steady clients understand the importance of getting fit and are already sold on you as a personal trainer, asking them for referrals can be a good move. Inviting your customers to bring along a friend for their first few training periods can also lead to sign ups. Provide an incentive such as a free session for every person referred to you.

3. Write Articles for Local Magazines or Fitness Websites

As an expert on fitness, you have a wealth of information that clients would find interesting. Contributing articles to local magazines or fitness websites can position you as a true fitness authority. If you live in a small town, your local newspaper may even be interested in allowing you to write an "Ask the Fitness Expert" column, where you answer questions from readers.

4. Send Weekly Emails

Sending a weekly email to clients and prospects where you talk about various fitness topics can also make you appear to be an authority. Your content could involve helpful tips such as how to deal with lower back pain, or how to avoid exercise-related injuries. Always include a great promotional offer in the emails.

5. Engage with Clients Through Facebook

The Personal Training Development Center recommends Facebook as a tool to grow your business. They advocate writing a simple tip of the day and then inviting people to ask questions about health or fitness.

6. Offer a Free Trial

Advertise a free one-week trial, and then make sure those who sign up for it have a great experience. Some people may be interested in getting a personal trainer but wonder if it will be worth the time and expense. This is an opportunity for them to test the waters, as well as a chance for you to show how you can help them.

7. Develop a Working Relationship with Health Professionals

When clients have injuries or medical issues that need a chiropractor or a sports physician's care, refer them to the appropriate professional. Afterward, ask the health practitioner to help you develop an exercise program for them. This working relationship gives you credibility while helping to safeguard the health of your clients.

8. Post Testimonials on Your Website

People shopping around for a personal trainer will want to know what kind of experience others have had with you. When you know your clients are delighted with your services, ask them for a testimonial to post on your website. Such comments can carry a lot of weight.

9. Pass out Brochures and Business Cards

Create brochures and business cards that list your areas of expertise. You could ask owners of wellness businesses like athletic stores or health food stores if you can leave a stack at their checkout counter. Keep some cards on your person at all times, so you can hand them out when you encounter people who could be potential prospects.

These suggestions will get you started, but you can also pick up great pointers from online communities. Think about joining personal trainer forums or LinkedIn fitness groups, so you can find out what techniques have worked for others. With diligent effort, you can expand your clientele.