Commercial Fitness

How people consume fitness has changed dramatically in recent years.

From videos and streaming services to fitness apps and wearables, people have numerous ways to get fit outside of the gym. These changing dynamics in the fitness landscape will significantly impact your business and what you’re trying to accomplish within the industry, but there are steps you can take to stay ahead.

In today's digital age, consumers can access nearly any information or service at the press of a button, and they expect the same level of convenience from their fitness activities. Virtual classes are an innovative way to blend technology with your instructors' expertise that can give your club a huge advantage over the competition.

Today’s consumers expect to get what they want when they want it. Enter: virtual training. Virtual training classes are not meant to replace live classes but to supplement them during facility down times.

Of the many reasons people join fitness clubs, a desire for social support, a need for guidance, and a fun, engaging environment are among the most common. Clubs can struggle with retention when they don't meet their members' needs and expectations, but there's a lot you can do to avoid that pitfall.

Here are some guidelines to consider that will help you design wellness programming that goes above and beyond the basic requirements.