For Gym Operators

  • 3 Core Features of Effective Fitness Marketing

    When it comes to marketing, a one-size-fits-all approach is sure to feel bland and irrelevant to much of your target audience, but where can you start making changes?

    There are several important factors to consider as you develop a marketing plan, but the key to success lies with three things: collecting data, knowing what consumers want, and crafting a message that speaks directly to them.

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  • How to Build a Cult Following Around Your Club

    Cult branding and a loyal fan base are what set some of the most successful companies in the world apart from the rest. Borrow plays from their handbooks to help build interest in your club and elevate your brand's name.

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  • Why You Should Be Thinking Like an Athlete and Coach

    Mindset can have a huge impact on your actions, so you want to make sure that yours is a winner's.

    On or off the gym floor, adopting the approach of athletes and coaches can help you build your team, encourage your members, and drive your club to victory.

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  • How to Maximize Your Membership Sales

    Maximizing membership sales will help grow your business. Here are some of the best practices for gathering prospects and converting them into loyal new members.

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  • The ABCs of Children’s Programming

    Obesity among children and adolescents has risen dramatically over the last few years. With the ubiquitous nature of technology, children are not moving to the extent they should be for a healthy life.

    This dilemma presents opportunities for fitness facilities to extend their services to include children and young adult programs.

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  • 5 Ways to Grow Your Senior Programming

    Seniors have the time, money, and motivation to stay healthy and physically active, so make sure you're not overlooking this demographic and the potential members it includes.

    Follow these guidelines to start offering valuable senior-specific programming in your club.

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  • What Your Loyal Club Members Care About Most

    Keeping your club members satisfied may be worth more than you think.

    When you take into account marketing, sales and onboarding, it costs nine times more to acquire a new member than it does to retain an existing one. With that in mind, you may want to take a closer look at how you're encouraging and rewarding customer loyalty. Here are a few suggestions on how you can make sure your members keep coming back.

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  • Fitness Incentive

    Queenax makes a positive impression on prospective new members and creates a buzz with the current members.

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  • Great South Bay YMCA

    New Precor Cardio equipment and Queenax Functional Fitness have revitalized membership and attracted new members joining the Great South Bay Y.

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  • Life Health Fitness

    Life Health Fitness has seen an increase in functional training, both by their members, who are using it on their own, and by their personal training staff.

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  • Creating Successful and Innovative Nutrition Programs for Your Club

    In order to run a successful fitness facility, it's important to help members reach their goals.

    Usually this is done through cardio, weight, and strength training exercise. However, without a healthy food plan, client goals cannot be fully realized. It will be difficult for the client to achieve their desired results, even if they work out daily.

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  • Reignite Your Indoor Cycling Offering with the Spinning® Brand

    Over the last 25 years, the Spinning® indoor cycling program has become a worldwide phenomenon. Thousands of loyal customers and enthusiasts of all fitness levels are heading to health clubs and fitness studios all over the world to get the very best indoor cycling experience possible.

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