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For Gym Operators

  • Success in the Fitness Industry: Learning from the Hospitality Industry

    Article | February 2, 2016

    The fitness and hospitality industries share many of the same objectives: provide a positive guest experience, entice customers to return to their facility, and offer unique benefits to stand out from the competition. When it comes to customer engagement and satisfaction, here are a few hospitality lessons that club operators can borrow to keep their members happy.

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  • Rise Above the Competition in 2016 with These 5 ACSM Fitness Trends

    Article | February 1, 2016

    Rise above the competition and capture the attention of members old and new with these five hot fitness trends, as identified by the American College of Sports Medicine’s Worldwide Survey of Fitness Trends for 2016.

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  • 5 Questions Your New Members Want to Ask

    Article | January 25, 2016

    If you’re a gym operator, chances are it’s been a long time since you first joined a fitness club. It can be challenging to put yourself in your new members’ sneakers, but when you create your facility’s onboarding experience, you have to anticipate what they need to know.

    Here are a few questions that you can answer before someone asks, so you can make your club an empowering addition to your new members’ lives.

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  • 3 Ways Spinning® Classes Can Help You Generate More Revenue

    Article | January 21, 2016

    Offering Spinning® classes as a supplementary fee-based option in your fitness facility is an excellent way to pump up your exercisers, while also bringing in some valuable extra revenue to your fa

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  • Programming Essentials: 5 Business Tactics for Success

    Article | January 11, 2016

    What keeps people from joining a health club? The 2014-15 IHRSA report stated that 54 percent of the respondents declared it was too expensive and not affordable. This statistic alone should be a key indicator that something needs to change.

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  • How to Differentiate Your Facility with Spinning®

    Article | January 1, 2016

    The fitness industry is continually growing and changing.

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  • Free Download: Health Club Industry Mid-Market Report

    E-Book | December 22, 2015

    Precor is excited to co-sponsor the health club industry mid-market report from Ray Algar of Oxygen Consulting. If you are a club operator who feels ‘caught in the middle’, this report is for you.

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  • Must-Haves for Creating a Great Marketing Plan

    Guide | December 9, 2015

    Marketing can be tough – especially when there are so many different avenues that one can take. From the many social media platforms to the vast digital marketing opportunities available, it's easy to feel overwhelmed and unsure.

    Here are five must-haves for building a strong marketing foundation for your business.

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  • How Gym Programming with Purpose Can Help Increase Profits

    Article | December 2, 2015

    Fads come and go, while trends emerge and evolve.

    Successful organizations win when they can predict their customers' expectations and innovate to meet those expectations time after time. As an operator you can consider re-evaluating your gym's programming efforts to boost retention, increase market share and optimize operational outcomes.

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  • IHRSA Session Summaries: Technology and Social Media

    E-Book | November 11, 2015

    Technology is continually driving change in the fitness industry while social media is driving the conversation – whether you're taking part or not.

    Now you can download 10 session summaries of the "Technology and Social Media" education track from the 2015 IHRSA Convention.

    Download

  • Spinning® Success: Why You Should Add Indoor Cycling to Your Club's Bucket List

    Article | November 10, 2015

    Upon reflection, indoor cycling veterans should appreciate the dynamic shifts in product innovation over the last 30 years.

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  • Why Your Gym Should Implement Text Message Marketing

    Guide | November 5, 2015

    Even though you might think of texting as a casual way to communicate with friends and family, it's actually a highly effective way to target and engage with your membership base.

    According to a recent study, offers and incentives are redeemed 8 or more times more than offers sent by email.

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