For Gym Operators

What’s the best way to reach would-be customers who aren't necessarily active on social media or websites like Groupon and Living Social? Sometimes the answer is good old-fashioned direct mail marketing.

Try these five tips to add direct mail marketing to your fitness facility’s strategy (and then see what you can achieve with email marketing).

As a fitness facility operator, there often isn't time to get to everything you'd like to do.

Because it seems like it can take so much time to keep up with, social media can often fall through the cracks. But it can be an important communication tool so you can reach your members at their convenience. Use this checklist to take care of your gym's social media efforts for an hour or two each week.