“Experience Design” is one of those terms that sounds technical and intimidating. But, essentially, it’s a practice that aims to increase value at all stages of the customer journey—something that all health club operators should strive to achieve. 

And the top facilities in the fitness industry are doing just that. The businesses that outpace their competition obsess over building seamless, end-to-end experiences that deliver the most value directly to their customers. 

So, how can you implement experience design in your fitness club? Find out how Precor can help you deliver an end-to-end experience that delivers the most value to your members. 

Interested in finding out more? Precor provides a total solution approach that will fit your needs. Visit precor.com/total-solution to begin your transformation today.

Precor Expert Panel: 

Alyssa Montagna is the Director of Sales and Marketing at SPIVI, an interactive multimedia, and fitness tracking platform made for gyms to track performance and motivate members.

Erica Tillinghast is the Global Education Manager at Precor, an international presenter and coach and fitness curriculum designer.

Marc Farber - President of ClubCom has been with ClubCom for 19 years and helped grow their digital media network into more than 5,000 club facilities. Based in Pittsburgh, Marc leads a team responsible for all club relationships, network content, product development, and service/support. Marc also runs Zoom Media Connect, the local advertising division of Zoom Media that connects local businesses with the health club audience via the ClubCom network.

Moderator:

Skip Wilson serves as brand experience, communications lead for Precor. His previous experiences include brand development for Sony, MTV Networks, Ralph Lauren and Guitar Center. Skips also leads group exercise classes and has instructed at Equinox, Life Time Athletic and Fit Athletic.