Successfully Managing Your Gym Assets

For Gym Operators

Successfully Managing Your Gym Assets

When it comes to managing your gym, you’ve got a lot on your mind. Often, some of the biggest topics you’re trying to stay ahead on include how your members feel about your gym, what you can do to build your membership base, and how to retain current customers.

To make sure you’re achieving the best results for your facility, seasoned gym professionals and industry experts alike can attest that it’s incredibly important to consider these four assets:

  • Facility: how combining the best location and optimal layout for your facility can foster an environment that’s fit for great customer experiences
  • Brand: how your gym communicates its mission and reputation to your members, which can turn your gym from average to outstanding
  • Staff: how your trainers, desk staff and managers work together, affecting how your customers feel in your gym
  • Equipment: how demographics, training and technology should decide what pieces of equipment are installed in your facility

Read more on these topics below for in-depth insights and tips that can help propel your business to the next level.



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Katie Dobbs
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Katie is a self-proclaimed food connoisseur who loves playing in the great outdoors, traveling, and learning new things.

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Joined: 05/05/2014 - 12:48