Woodinville, Wash. – Today Precor introduces the all-new Adaptive Motion Trainer (AMT) with Open Stride at the 2012 International Health and Racquet Sports Association (IHRSA) Trade Show in Los Angeles, CA.
 
The new AMT with Open Stride will quickly become a favorite – not only for facility operators but for exercisers.  It has a low perceived exertion and achieves a higher caloric burn.  Combined with greater personalization, exercisers stay engaged and work out longer, resulting in increased goal achievement.
 
Paul Byrne, President of Precor, comments, “We are extremely proud of our company’s history of innovation.  When we first introduced the AMT in 2007, we didn’t just introduce a new product, we introduced a whole new category – adaptive motion.  With the new AMT with Open Stride, we’ve done it again, as it offers a workout experience similar to other pieces of cardio, all on one machine.  We feel confident that if you had to run a fitness facility with only one category of cardio equipment, you could do it with the AMT.”
 
The new AMT with Open Stride enables users to adjust their stride height from 6.8” to 10” (17 to 25 cm).  Additionally, the new AMT has a longer adaptable stride length, increased from 27” to 36” (69 cm to 91 cm) to accommodate users of all sizes and fitness levels.  These two innovative product improvements add up to provide more workout variety than any other piece of cardio equipment, delivering greater personalization of motion on the fly for exercisers.
 
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The new AMT with Open Stride is available in two models, AMT® 885 and AMT® 835.  The AMT 885 features a P80 console with a touchscreen and a simple and intuitive user interface that provides extensive personalization for the user.  The AMT 835 has a P30 console which features a large LED display that focuses on essential fitness stats.
 
For more information about the new Precor Adaptive Motion Trainer (AMT), click here.
 
About Precor
 
Founded in the Seattle, WA area in 1980, Precor designs and builds premium fitness equipment for effective workouts that feel smooth and natural. Precor continually redefines the levels of innovation, quality, and service necessary to deliver the very best fitness experiences – all with the goal of improving the ways people improve themselves. 
 
Precor is a subsidiary of Amer Sports Corporation, the world’s largest sports equipment company, with internationally recognized brands Wilson, Atomic, Suunto, Salomon, Arc’Teryx and Mavic. Precor operates production, distribution and a headquarters facility near Seattle, with offices in the UK, Germany, Benelux, Spain, France, Switzerland, Austria, Italy, Japan and China. All Amer Sports companies develop and manufacture technically advanced products that improve the performance of active sports participants. Amer Sports operates in 33 countries and employs over 7,000 staff worldwide. In 2011, Amer Sports' net sales were EUR 1.88 billion.

Woodinville, Wash. – Precor announces the launch of its newest line of plate loaded equipment, the Discovery Line.  Comprised of seven pieces, the Discovery Line Plate Loaded combines all of the functional performance elements demanded from a strength line, with the attention to detail and design that is the hallmark of Precor.  Designed for the first-time user and the seasoned athlete alike, it will be another highlight in fitness facilities.
 
Adam Hubbard, Director of Product Management for Precor, comments, “The contemporary design of our new plated-loaded machines complements our current Precor cardio offering and responds to our customers’ needs.  The whole line is designed to be more inviting and user-friendly.”
 
The full line is designed with independent arm resistance and converging and diverging movement paths that provide a greater range of motion and muscle recruitment.  Additionally, each piece incorporates a large, easy-to-see text-free illustrational placard that demonstrates correct form and muscle usage at a glance.  A QR code and URL on the placard allows smart phone users to easily view a 30-second instructional video.
 
Facility operators will quickly realize the value of the Discovery Line as it is sure to catch the eye of everyone who sees it and the statement that the thoughtful design makes. 
 
The Discovery Line includes a Chest Press, Incline Press, Shoulder Press, Pull Down, Seated Row, Low Row, and Calf Raise. 
 
For more information about the new Precor Discovery Line of Plate Loaded machines, click here.

About Precor
 
Founded in the Seattle, WA area in 1980, Precor designs and builds premium fitness equipment for effective workouts that feel smooth and natural. Precor continually redefines the levels of innovation, quality, and service necessary to deliver the very best fitness experiences – all with the goal of improving the ways people improve themselves. 
 
Precor is a subsidiary of Amer Sports Corporation, the world’s largest sports equipment company, with internationally recognized brands Wilson, Atomic, Suunto, Salomon, Arc’Teryx and Mavic. Precor operates production, distribution and a headquarters facility near Seattle, with offices in the UK, Germany, Benelux, Spain, France, Switzerland, Austria, Italy, Japan and China. All Amer Sports companies develop and manufacture technically advanced products that improve the performance of active sports participants. Amer Sports operates in 33 countries and employs over 7,000 staff worldwide. In 2011, Amer Sports' net sales were EUR 1.88 billion.