The Zoo Health Club is a locally owned and operated club with 24-hour access in the heart of Hillsboro, OR. Like most new facilities, this club was looking for the best fitness equipment for the best value to attract and retain members, so they turned to Precor. They were hoping to differentiate themselves from the local competition and achieve their goal of 3,000 members.
The Zoo Health Club had their work cut out for them as they continued to grow their business. They wanted to increase member attraction, retain those new members and welcome them into their growing community. They faced two key challenges:
- The Zoo Health Club wanted to offer the best fitness equipment there was, but they also wanted to keep their membership rates low but still be seen as a ‘value.’
- With a number of locally owned and franchised gyms in Hillsboro, The Zoo Health Club wanted to set themselves apart from the competition and attract members who were looking for what they were offering.
The Zoo Health Club team reached out to Precor and together they created solutions for their challenges. The first solution was to invest in state-of-the-art fitness Precor equipment, including 17 pieces of cardio and a fully equipped strength room. They also chose to network 15 cardio units with Preva, the Precor networked fitness software.
Installing Preva allowed The Zoo to give their members the ability to set and track their weekly fitness goals, and receive encouragement through fun achievement badges. This technology set the gym apart from the competition in the area.
The top-of-the-line Precor strength and cardio fitness equipment, including the machines with the Preva networked fitness software, is a winning combination for The Zoo Health Club. These features help differentiate the club from the competition around them, helping them work toward their goal of 3,000 members.