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Precor Targets Commercial Market Growth in Alabama, Georgia, and North Florida, Expands Partnership with Advantage Sport & Fitness

Woodinville, WA and Ithaca, NY – January 24, 2014  –  Precor®, a leading home and commercial fitness equipment manufacturer, today announced it is expanding its partnership with longtime distributor Advantage Sport & Fitness ( to pursue commercial market growth opportunities in Alabama, Georgia and North Florida. Advantage already provides Precor commercial exercise equipment and networked fitness software to New York, Pennsylvania, North Carolina, South Carolina and Southern Virginia.
“We are thrilled to be bringing Precor commercial products to these states” said John Murray, Advantage President. “We look forward to providing the outstanding level of service, seasoned expertise and premium Precor equipment these fitness facilities need to better differentiate and gain competitive advantage in the marketplace.”
Based in Ithaca, NY, Advantage has more than twenty-six years of experience providing products and services to health clubs, universities, hotels and resorts, multi-family housing communities and other facilities. During this time, Advantage has earned a reputation for consulting with its commercial customers to assess their needs from all facets and angles, including: usage patterns, safety, security, demographics, available finance options, and even competitive analysis.
Precor equipment delivers the quality, reliability, and diversity fitness facilities need to attract and retain members. The company offers the finest high-end cardio and strength-building equipment, and the market’s most deployed networked fitness software, Preva®. Personal entertainment systems, featuring touch screen consoles and iPod/iPhone compatibility, help exercisers enjoy their workouts and better meet their fitness goals.
For more information and any questions about the products and services that Advantage provides, contact them at 1-800-308-4382 or email them at  
About Advantage Sport & Fitness, Inc:
Advantage Sport and Fitness (ASF) has been a premier provider of commercial fitness products since 1987.  They are the exclusive product distribution group for Precor commercial cardiovascular, strength and entertainment products in New York, Pennsylvania, North Carolina, South Carolina, Southern Virginia, Alabama, Georgia, and North Florida.  Started in the basement of company President John W. Murray, Advantage has a rich history of cultivating trusting, long-term relationships with both customers and leading manufacturers in the industry. 
About Precor
Precor designs and builds premium fitness equipment for effective workouts that feel smooth and natural. With a passionate focus on ergonomic motion, proven science and superior engineering, the company continually advances the home and commercial fitness industry with breakthrough new product categories, including, EFX® Elliptical, Adaptive Motion Trainer® “AMT®” and Preva® Networked Fitness. Precor is a subsidiary of Amer Sports Corporation, the world’s largest sports equipment company, with internationally recognized brands Wilson, Atomic, Suunto, Salomon, Arc’Teryx and Mavic.