Customer Success Story
Anytime Fitness Southport
Ex professional footballer, Brett Ormerod, and his wife Lisa, have opened an Anytime Fitness in the upcoming Ribble buildings, in Southport, originally built in the 1800’s as a train station and currently seeing a resurgence.
The 5,000 sq ft, ground floor gym boasts ten pieces of Precor cardiovascular equipment including three new Experience Series™ EFX’s® with Converging CrossRamp, five Next-Generation treadmills and two award-winning Adaptive Motion Trainer’s. All showcasing the new P82 console and connected to Preva networked fitness providing members an engaging and personalised experience. Taking advantage of the street views, the CV equipment is strategically placed at the front of the building looking out onto Lord Street.
The gym boasts a Queenax corner unit providing versatile functional training options and the strength area features Precor Vitality Series strength equipment along with a range of plate-loaded machines. A large free-weight area and a studio featuring a virtual fitness system have also been incorporated in to the facility.
For Spinning® enthusiasts, a Spinning® studio featuring nine Spinner® Ride bikes offers instructor-led fitness classes, as well as virtual classes using the Wellbeats system.
The site, which is awash with light due to one side consisting of floor to ceiling windows, was previously an empty space and required a complete refurbishment including installation of private and disabled bathrooms, along with dry changing areas.
Franchisee Lisa Ormerod comments: “As an ex professional footballer my husband has always been in the fitness industry and with three children, we wanted to start a business that would benefit us all as a family. We intuitively decided we wanted to furnish the gym with Precor equipment due to its high quality and the benefits of Preva networked fitness will motivate our members and enable them to easily gain access to all their data.
“The Precor team has been exceptional from start to finish, offering excellent guidance and help when needed. We are comfortable knowing we will be able to manage a smooth-running business as Precor service and maintenance technicians will be on hand quickly and efficiently if and when required.”
Access to the gym is by fob entry with a tailgated system for member verification, which links to a cloud-based ClubHub CRM. Member safety is paramount and a high-level bespoke security system has been installed with multiple cameras placed around the building. When the gym is unmanned exercisers have access to wireless panic necklaces and receivers and an emergency red phone.
Paul Bolus, Regional Sales Manager at Precor states: “Anytime Fitness Southport brings a 24hour, secure, top-end fitness facility to the area. Lisa and Brett bring a vast amount of business knowledge and acumen to the facility and have tirelessly considered every aspect to ensure members have a high quality gym experience.”
The gym is open 24-hours, seven days a week and will have regularly staffed hours from Monday to Sunday.