Wellfit is a brand changing the landscape of fitness and wellbeing, with an inclusive approach and premium experience, designed to serve families, first-time exercisers, and experienced athletes within the same space.

The ‘Active Living for every stage at any age,’ philosophy paired with the highest quality Precor equipment is winning loyalty among Wellfit’s rapidly expanding customer base, whose membership fees never rise if they stay with the gym.

Opulent space

The latest Sport Society site attracted 1,000 members within eight weeks of opening, which Gareth attributes to the exceptional customer journey, starting as you ‘walk-up’ to the welcome area and ending after a frictionless session in a large-scale environment that feels intentional, immersive, and easy to navigate.

The new facility features 100 pieces of Precor equipment, including 70 Precor cardio machines with the latest P94 touchscreen console with PrecorCast™ and Apple Wallet/Google Wallet integration. That range is complemented by Glutebuilder plate-loaded strength machines, four Resolute Dual Adjustable Pulleys and eight and four stack Resolute Multi Stations.

“Best decision I ever made”

Gareth’s quest to remain innovative and relevant made the Precor cardio integration with Apple Wallet/Google Wallet a must-have for the Sport Society facility. “We want every visit to be a personalised experience with a quantity of equipment of the highest quality. Our staff are passionate about delivering that and we had an 85% retention rate last year.

“I wanted to make sure we had a differentiator. I wanted to do something fresh, and working with Precor opened my eyes to the possibilities. It was the best decision I ever made.”

The gym benefits from an aura of cleverly lit space, stunning audio visuals and performance flooring as soon as visitors walk through the doors.

First-time visitors frequently cite the attention to detail as a standout feature, with some commenting they wish the gym was in their own country.

“To achieve that you need to have imagination to create the right member journey for today’s discerning gym-goer. You also need to be relevant because here, in Dubai, if you are not, you’ll be left behind,” he insists.

Perfect member experience

“Our Precor range never lets us down. The Converging Chest Press, Lat Pulldown and Leg Press are my current favourites. You can easily change the range of motion with unique coloured handles and they’re so smooth, simple and easy to use. That’s essential to ensure the widest group of people are confident using them.

“It fits the aesthetic of our clubs, but the equipment needs to work every time with no ‘out of order’ signs as that affects customer perception. The training, induction and post service from Precor is all geared towards helping our team provide the perfect experience for members.”

Just as they were when he started 32 years ago, people are Gareth’s priority: “Without them you don’t have a business, so we might be big and growing but we still offer a personal service with first class equipment that works.

“That is down in no small part to our partnership with Precor and the very honest, strong relationship we have with them. They deliver on what they say and that’s so important.”